We loved this infographic and blog posted on by our friends at Litmus, showing the results from their latest email client analysis. (I’m particularly fond of infographics that reference food – makes the information very digestible!).
No surprise that the stand-out stats are those of opens on mobile devices.
With iPhone now rivalling Hotmail in terms of email opens according to Litmus’s research, marketers really have to be focussed now on getting their existing and their new email templates designed and optimised for mobile users.
I wrote a blog on what I think are the 12 top tips for creating a successful mobile email marketing campaign, back in July. A good time to revisit best practice on this ever-hot topic.