Did you know that 30th August was email’s official anniversary?
Don’t believe me? Read all about the boy who invented email in 1978 on the Huffington Post blog.
Being an email marketing company, we couldn’t wait to celebrate this day…with cake…obviously…
But we want to celebrate with you too. We want to share with you our winning recipe to achieve outstanding email marketing results with just 5 basic ingredients:
First of all, before you even think of putting your email together, you need to make sure it gets into your contacts inbox. In this blog article we cover spam traps; what they are, how you prevent them from happening, or if it’s too late, how you cure them.
2. Subject line
35% of email recipients open emails based purely on your subject line, and on average 8 out of 10 people will read an email’s subject line and headline copy, but only 2 out of those 10 will actually read the rest of your marketing message. Find out how to plan a winning subject line.
The content you put in your email is important but unless it’s personalized and targeted to that specific reader, it won’t matter how good it is, it’s unlikely it’ll get read and more importantly, acted on. In an age where we look to predict our customers’ needs and wants and market to them appropriately, we need to make sure our email marketing is working its best for us. Find out how to do just that in two of our blog posts:
- The ‘Pub Conversationalist’ principle (or how not to creep out your new customers)
- The Personal Experience – How does Econsultancy do it?
Emails are an amazing marketing and communication tool, and fresh, imaginative and clever creative is critical to getting traction with almost any email marketing campaign. Here’s our guide to underused email design tactics that will hopefully both educate and inspire you.
2014 has also seen the launch of Gmail’s new visual promo tab – Ger Ashby, dotmailer’s Head of Creative Studio brings to you some awesome creative tips for harnessing Gmail’s new visual layout.
5. How much email do you send?
Now you have a better idea of how to best optimize the other 4 stages of building a successful marketing email, I bet you’re wondering how often you should send your emails. Is there a cut-off point before you annoy your customers? How do you handle one-off emails along with an automation program you might have set up? Or even, is there a minimum amount of email you should be sending?
Skip Fidura, dotmailer’s Client Services Director and Chairman of the UK DMA Email Marketing Council answers all of your questions here.