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How To Market Effectively To ‘The Millenials’

Millennials, ‘Gen Y’ or ‘Generation Y’ are all terms used to describe those born between 1981 and 2000. These Millennials embrace all things digital. In fact, a global study by Viacom titled “The Next Normal: An Unprecedented…

5 Ways To Make Your Email More Relevant

Relevancy is a big buzzword in email marketing. Innovations such as priority inbox have been around for a while, but what does relevancy really mean in the context of email? How does the web’s general move towards…

5 Reasons Email Marketers Don’t Gather Data (And Why They Should!)

It is easy to look at sales and marketing as two halves of the same whole. Sales are what ultimately determine the success or failure of a company. If a company continues to increase the number of…

5 Easter Campaigns To Inspire Email Marketers

The Easter holiday presents an eggstraordinary (yeah, we went there) opportunity for email marketers for a number of reasons: The travel peak presents opportunities to take advantage of people having time off and school holidays High-street opening…

Start Your Mobile Engines Now…

2013 is set to be the year mobile-optimised web design, web apps and cross-channel mobile marketing realises its own impact. Research recently carried out by Gartner indicates that in 2013, for the first time, we should expect…

5 Hot Tips For Email Marketers Looking To Max Their Email Campaign ROI

Whether you are an experienced email marketer, or just starting out sending your first campaigns, practical tips that deliver tangible results are always worth saving. These 5 tips are easy to implement and can make a significant…

Made In Magento

About Made   Made are a successful fashion brand that produces fair trade jewellery, leather goods and accessories from their workshop in Kenya. Made have strong reach in the fashion industry and have collaborated with some of…

Mobile Email Readers Are More Engaged, Are You Taking Advantage?

7 Tips for more effective mobile emails Email and mobile together are already functioning as a team, whether we as marketers want them to or not. The customers and consumers have voted with their usage. They’re not…

10 Top Basic On-Site SEO Suggestions

As an SEO agency we are continually driving best practice and need to make sure on-site housekeeping is up to scratch. We will always offer bespoke recommendations in the course of a campaign. Why do we need…

10 Competitors To Google Search And How They Failed

When we use the Internet, we don’t say, “I’m going to search online”, we say, “I’m going to Google it”. This in itself is synonymous with modern-day thinking – adopt a brand and it’s seemingly the only…

Nofollow Links: What Are They Worth?

Links, links and more links right? Everyone is so concerned with getting links to their website it never used to be of concern where these links were coming from, as long as you had them. To me…

To Which Social Network Should E-Marketers Pin Their Hopes?

You’re targeting the wrong social networks. Actually, I don’t know if you’re targeting the wrong social networks. I can’t possibly know that. It’s a sweeping statement that should be qualified with all kinds of disclaimers and “depends”,…

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