Posts by Ellen Hart

Why merchants are moving to Shopify Plus

Any retail business – be it a budding startup or an international big-name – knows that a slick and optimized online store is essential to ecommerce success. Get lumbered with ill-fitting or outdated tech and, quite quickly,…

dotmailer’s Global Head of Support enjoys success at this year’s Contact Centre Awards

Incredible people power, a rapid response to queries, and dedication on a one-to-one level – these are the elements of customer support that we believe empowers marketers – and it’s what makes us the ESP trusted by…

The LSE Group recognizes dotmailer for its contribution to the UK economy

We’re thrilled to be included in the London Stock Exchange Group’s report of Britain’s 1000 inspiring companies. The fourth edition of this report is a celebration of the UK’s fastest-growing and most dynamic small and medium sized…

An interview with the author of Hitting the Mark 2017

Hitting the Mark 2017, our biggest and best email marketing benchmark report to date, is hot off the press! An in-depth analysis of 100 retail brands’ email practice, this report is the go-to for marketers looking to…

Marketers fess up – The DMA Marketer Email Tracker 2017

  In November 2016 we learned that 84% of consumers found less than half of their emails ‘interesting or relevant’. This came as a bit of a shock, as email’s consistently named the preferred channel for customers…

dotmailer joins list of good employers

As Blighty prepares to wave goodbye and good riddance to the coldest month of the year, dotmailer’s HR team are looking forward to heading down to the TMRW Hub in Croydon for the launch of the Good…

A little bit of Christmas magic – Barbour’s heartwarming holiday campaign

At dotmailer, we love a creative challenge, so when Barbour approached us with their idea for a holiday email campaign, we couldn’t believe our luck; we must have been very good this year! Barbour and Sons Ltd was founded…

dotmailer pledges continued Croydon investment

On Wednesday 23rd November, a team from dotmailer attended the Croydon Economic Summit 2016. The talking points were the regeneration and growth plans for the area, and the Croydon Good Employer charter; an initiative led by Counseller…

Ecommerce email marketing – Best practices to triple your sales

Unlike the one-to-many communication model used across social media platforms, blogs and advertisements, ecommerce email marketing works on a simple, one-to-one basis. If you perfect your email campaigns, you’re almost guaranteed to boost sales, improve customer loyalty…

A first look @ the UK Direct Marketing Association (DMA) Email Tracking Report 2017

Sometimes a bit of that déjà vu feeling can be a giggle, but when repetition is costing you time and money, it’s a little less amusing. We’ve just been given first access to The UK Direct Marketing…

Don’t be a copywronger!

Every business owner needs to market their products and services, but not every business owner can be an award-winning writer. However, when writing content for marketing emails, you’ll be pleased to hear you don’t have to be…

The 5 Don’ts of Email Marketing Design

Thrashing out a few friendly words in plain text might be fine practice for your average email to a friend or business colleague. However, when it comes to your email marketing campaign, your design strategy ought to…

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