Posts by Lili Boev

3 reasons why the email universe is much like the Star Wars universe

1. Email clients are much like the planets There are some planets in Star Wars that are highly important and feature throughout the Saga, such as Corusant, the capital of the Galaxy. It is critical to the…

Getting your welcome email right

Your welcome email is the first email that your customers are likely to receive from you. It typically has the highest engagement of any email you are likely to send, and it’s your opportunity to show off…

How to get those all-important email sign-up forms right

On average, I receive 190 emails every day to my personal account. I religiously use Gmail’s promotions tab to filter my emails. Every few days I’ll go through all the emails I receive and save any that…

Humanizing the multichannel marketing experience – going beyond personalization

Your customers aren’t just numbers or statistics. They’re real people. Treat them like that and your multichannel campaign will be successful. Remember: Data is King! The information you need to know is right there in front of…

Why multichannel marketing matters

Multichannel marketing is about choice – giving your customers the choice to interact with you in a way that’s convenient for them: at a time of their choice, at a place of their choice, and on a…

10 steps for the best Black Friday & Cyber Monday email marketing program ever – Part 2

In this second part of our two-part blog series we reveal steps 6-10 for maximizing your share of the available online spend this year, using great email marketing. To read the first 5 steps, see part one…

10 steps for the best Black Friday & Cyber Monday email marketing program ever – Part 1

Welcome to part one of a two-part series providing tips to get the most out of email marketing throughout Black Friday and Cyber Monday. How many shopping days are there left till Christmas? Answer: Two. Black Friday this…

4 Years in the Journey of Football, Technology & Marketing

In the last of our World Cup seasonal blog posts, our Group Account Director, Lili Boev, takes a look at how far the whole gamut of technology, marketing, and football has come along in the last four…

7 Powerful Email Marketing Rules; Followed & Broken

We recently produced a guide that divulged the ’10 power rules for writing much more responsive email campaigns’. In this blog post, we thought we’d go one step further and throw in some real life examples to…

The State Of Email: Latest Email Marketing Benchmarks

The Direct Marketing Association (DMA) have recently published their bi-annual ‘National Email Benchmarking Report‘, covering the state of email marketing in the UK during the second half of 2012. The report provides benchmarks for DMA members like…

101 Questions That Online Surveys Can Help You Answer: 11-20

Microsoft says that ‘everyone talks a good game about trying to satisfy customers, but few business owners actually check whether they’re hitting the mark’. They add that there’s a simple solution to that, to ‘start asking’. We…

The Curse Of The Cr*p Infographic

I can’t seem to enjoy Twitter nowadays without seeing someone share a ‘totally awesome infographic’. The trouble is, although I have come across some inspiring, well-designed and coherent examples, there are also an awful lot of sub-standard…

Mastering Affiliate Marketing With Email

Imagine having other business owners’ and organisations promoting your products and services, working hard to drive traffic to your latest offers. Master affiliate marketing and you’ll no longer have to imagine! Strike up affiliate deals with relevant…

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