Posts by Marcus Henley

A winning recipe to make your email marketing a piece of cake

Did you know that 30th August was email’s official anniversary? Don’t believe me? Read all about the boy who invented email in 1978 on the Huffington Post blog. Being an email marketing company, we couldn’t wait to…

As the leaves turn brown in London town, dotmailer heads off to eCommerce Expo

Described as ‘the only event worth attending’ for the eCommerce industry, eCommerce Expo (Olympia London, 1-2 October 2014) looks set to be a trend setter for the industry. What is it? As well as being one of…

Are you a marketing prodigy? dotmailer lifts the lid at Digital Impact conference 2014

Insights without action are just numbers on a page. Today’s marketer is often faced with a quagmire of data to analyse, and build a meaningful and engaging customer experience from. Whether the end goal is leads, sales…

7 things that you forgot CRM did

Re-introducing Karl Stone to the blog, one of our Senior CRM-Email Marketing Consultants – to give a bit of love to the much maligned CRM system. It may have been part of your training, it’s there every…

dotMailer heads to Internet World 2014 and London Tech Week

Another batch of trade show appearances beckon for the dotMailer team. Approaching swiftly is London Technology Week (16-20 June) and its centrepiece event, Internet World (17-19 June, ExCeL London). After a number of years bubbling under the…

4 Avoidance Tactics for Marketing to Digital World Cup Widows

Despite his ‘athletic’ figure, Ashwin, our Social Media and Content Marketing Manager, is not the biggest footie fan. So who better to suggest a few ideas that digital marketers may want to think about, if they don’t…

6 Steps towards the Daddy of a Digital Father’s Day Campaign

Ashwin, our Social and Content Marketing Manager, returns with another bunch of top tips for making the most of the next big seasonal marketing opportunity. (Did you know, unlike Mother’s Day, Father’s Day is celebrated on the same…

The Data Economy: What route for Governance?

As part of our Data Hygiene blog series, we’re launching a new series of discussions relevant to our client-base, around the issues, regulations and ethics of the exploding data economy. This week, we look at the Governance…

Breaking Creative Shells: 3 Easter Digital Campaign Winners

Our Social & Content Marketing lead, Ash, takes a look at some of the more interesting seasonal digital marketing campaigns from across the UK. Are brands making the most of the channels that are open to them?…

Email marketing automation for Christmas: 7 essential wish list items

With 4 potential weeks left of the Christmas Holiday and New Year selling window, it’s all about maximising your returns from this short time left. This is where email marketing automation can come into its own, helping…

Where To Use QR Codes to Drive Survey Traffic

QR codes (Quick Response codes) are 2D bar codes that can be scanned by smartphones with cameras using a dedicated QR code scanner app; there are lots of these apps available through the various app stores and…

What Does Jamie Oliver And Barrack Obama’s Marketing Have In Common?

I’ll admit it, the similarities probably don’t run much deeper than that, but they’ve both rather successfully used powerful imagery to engage with their fans and followers online. We’ve talked about Obama’s marketing skills in a previous…

So You’ve Sent Out An Online Survey… What To Do Next?

So, you’ve sent out an online survey and the results are in. The first thing you need to do is analyse the results and present them in a format that is easy to digest so that patterns…

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