Posts by Ross Barnard

Beauty brand Charlotte Tilbury applies a flawless approach to driving offline customers online

The global financial crash had a somewhat significant effect on the fate of these iconic and beloved brands but, in truth, the deep-rooted problem was that they’d simply failed to keep up with evolving consumer habits. Around…

The FT names the dotdigital Group as a driving force behind the European economy

We’re delighted to have made an appearance in the Financial Times’ inaugural report of Europe’s 1,000 fastest-growing companies. More than 50,000 organizations were evaluated, in conjunction with Statista, with those featured in the top 1,000 achieving the…

Treat Me: the Paperchase card that keeps on giving

Paperchase’s strong presence on the British high street places the brand in an enviable position to harness the potential of omnichannel retail. And it has done just that with its Treat Me loyalty program, which was launched…

Is this the end of offer-led email marketing?

In the Direct Marketing Association’s most recent Consumer Email Tracker report, more than half of consumers said the top reason for joining a brand’s mailing list is to receive money off and %-off deals. But conversely (and…

dotmailer Summit LIVE: up-to-the minute news throughout the event

The order of the day: Ellen and Ross will be covering all the morning’s events, which includes an introduction from dotmailer’s founders, plus presentations from Rory Sutherland, Touker Suleyman, Forrester’s Shar VanBoskirk and many more In the…

Deadline for the 2017 eec Awards is fast approaching

The prestigious eec Email Maketing Awards is an annual event recognizing the great and the good of the industry. We’re also proud that our Founder & President, Tink Taylor, is on the eec Awards subcommittee. It’s free…

Landing pages: why it pays to think beyond the CTA button

You might be thinking that landing pages aren’t your job; after all, your main concern is probably how many people are opening the campaign and clicking. Opens and clicks only take you so far, though: they don’t…

dotmailer is proud to be a fully paid-up Living Wage Employer

dotmailer is delighted to be among 3,000 leading employers in the UK – including Nationwide and SSE – who’ve signed up to the initiative. The company achieved the accreditation in December, meaning that every member of staff…

Don’t just take our word for it

The concept of social proof is simple: if you see someone else – or a group of people – doing something, you’re more inclined to mirror the behavior yourself. The same is true in the world of…

dotmailer help Team London Bridge get all wrapped up for Christmas

Rob Short and his team of helpers – Ellesse Howells, Fariah Mahmood, Mervyn Nichols, Suleman Syed and Victoire Frencia – volunteered to sort and wrap presents, as part of an initiative by Team London Bridge. Team London…

dotmailer named as a top-trending company in the Big Smoke by Owler

Each year, Owler recognizes the top-trending companies in cities around the world. It sifts through over 15 million companies on its platform to find the most award-worthy businesses, and wound up with 4,500 winners across the 600…

6 best practices for the perfect email design

Optimizing your brand One of the most crucial email design practices is preserving brand identity and consistency. These principles include putting your brand name in the “From” field, ensuring that the “To” field holds the receiver’s name…