Posts by Ross Barnard

Marketing automation just got a little bit sweeter

Let’s start with those of you who are timid towards marketing automation because, frankly, you are missing out. Free automation templates to start you on your journey Automation not only gives you time back (cue cuppa break),…

Consumers are no longer brand loyal – and they’re even gaming the system to lock in lower prices

With the emergence of online shopping came the rise of choice. As those internet-savvy shoppers realized that they were no longer tied to one or two retailers for a specific product, they began to search and compare.…

the dotties 17. Oh what a night! 🎶

Art deco beauty The Troxy, in London’s East End, was home to our second email marketing awards.   Finding the venue was made all the easier thanks to this awesome pavement graffiti (who knew the streets of…

dotmailer celebrates its first #PrideinLondon

Unfortunately, this isn’t the case for many people who are lesbian, gay, bisexual, transgender or queer. My colleague, Pam, experienced a very different professional life when she was living in her homeland of Italy. In fact, it’s…

The anatomy of an award-winning email strategy

Beauty brand Charlotte Tilbury applies a flawless approach to driving offline customers online

The global financial crash had a somewhat significant effect on the fate of these iconic and beloved brands but, in truth, the deep-rooted problem was that they’d simply failed to keep up with evolving consumer habits. Around…

The FT names the dotdigital Group as a driving force behind the European economy

We’re delighted to have made an appearance in the Financial Times’ inaugural report of Europe’s 1,000 fastest-growing companies. More than 50,000 organizations were evaluated, in conjunction with Statista, with those featured in the top 1,000 achieving the…

Treat Me: the Paperchase card that keeps on giving

Paperchase’s strong presence on the British high street places the brand in an enviable position to harness the potential of omnichannel retail. And it has done just that with its Treat Me loyalty program, which was launched…

Is this the end of offer-led email marketing?

In the Direct Marketing Association’s most recent Consumer Email Tracker report, more than half of consumers said the top reason for joining a brand’s mailing list is to receive money off and %-off deals. But conversely (and…

dotmailer Summit LIVE: up-to-the minute news throughout the event

The order of the day: Ellen and Ross will be covering all the morning’s events, which includes an introduction from dotmailer’s founders, plus presentations from Rory Sutherland, Touker Suleyman, Forrester’s Shar VanBoskirk and many more In the…

Deadline for the 2017 eec Awards is fast approaching

The prestigious eec Email Maketing Awards is an annual event recognizing the great and the good of the industry. We’re also proud that our Founder & President, Tink Taylor, is on the eec Awards subcommittee. It’s free…

Landing pages: why it pays to think beyond the CTA button

You might be thinking that landing pages aren’t your job; after all, your main concern is probably how many people are opening the campaign and clicking. Opens and clicks only take you so far, though: they don’t…

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