It was a fantastic night, and aside from the delicious food, a few drinks and a very energetic dancefloor, it was amazing to see some of the fantastic work our customers and partners have been doing over the last 12 months.
The work showcased was of an unbelievably high standard, and for all those who submitted worthy work but didn’t quite make the podium, the aim for next year seems to be ‘how can we win?!’
I have been at dotmailer for 5 years, working as a Senior Account Manager, and my day-to-day role is to ensure my customers are getting the best out of dotmailer.
We are fortunate enough to have customers achieving outstanding results every day, yet writing a winning award entry can be really difficult; summing up all of that work, collaboration and effort in a concise story sometimes seems impossible.
However, fear not, because we have some super tips from our friends at the DMA who put on an awards entry workshop. Listen up!
Think about your audience
Similarly to viewing an email with the idea of ‘what’s in it for me?’, entries should be written with ‘would this story impress me?’ in mind. If your award entry isn’t impressive to you, it’s time to redraft before submitting to harsh, time-poor judges!
Clear before clever – judges will know if you’ve embellished
Although the award entry will need to be impressive, it’s also important to be clear and concise. Judges will know if the story is embellished so an easy-to-read entry will work in your favour.
Be confident and tell a good story
At the same time as being clear, like any good story, entries will need to be well written and confident. Put yourself in the judges’ shoes – after reading numerous entries all day, you’d appreciate a compelling, stand-out story.
Objectives –> Outcomes
As with any project, you’ll need a clear aim and proof that you have fulfilled this. As a sneaky trick, write the outcomes first and make sure your objectives match these.
Any internal language used may be confusing to external judges – mirroring point 2, clear, concise and jargon-free.
Collaborative – talk to your Account Manager and any agencies early
With any award winning entry, one person cannot win alone. This is always a team effort! If you’re thinking of applying for a dotties award, get in touch with your Account Manager as soon as you can. If you’re looking to applying for other industry awards, such as the DMAs, it might be an idea to introduce all your agencies as soon as you can.
Don’t enter something before you’ve given it enough time for results
Some campaigns will be a short-term win, whereas some will take a while to mature. As much as it might be tempting to enter a campaign you’re excited about, you might find this is a winning entry the following year…
To many cooks will spoil it – make sure one person writes the finished entry
Awards are exciting and it’s only natural that everyone wants to be involved! However, let one person take final ownership of the award entry. A story written by numerous people will appear disjointed and inconsistent.
Vague results won’t make a winning entry
Show exactly how effective your campaign was. Get the exact ROI and any other stats that back up your story; vague results will make you appear less confident and less worthy.
And finally, after all your hard work, please make sure you proofread your entry! Get others to check it over; small typos and spelling mistakes can really devalue an otherwise great submission.
I hope you find all of these tips useful. If you’re a dotmailer customer and you’re interested in submitting an entry for 2018, get in touch with your Account Manager for more information.