Benchmark Your Emails

By Tink Taylor

Just a quick shout about the latest Email Benchmarking Report published by the Direct Marketing Association.

The Email Benchmarking Reports are an excellent source of information and statistics to help you assess your own campaign performance against the combined statistics across the majority of emails sent via the major Email Service Providers.

The report for Q2 2008 shows that email is still bucking the trend for reducing marketing spend as a result of the recession. An increase in the use of email for retention campaigns shows that marketeers are understanding the importance of relationship building as well as using their client base and organically collected data to continue to drive sales and retain business.

The Email Benchmarking Report can be downloaded from the DMA website where you can also find further information on the DMA and the Email Marketing Council, on which myself and Skip Fidura – dotMailer’s Digital Director – both serve.