There are plenty of ways to promote your products and services among the public, from direct mail to social media marketing. Even though social media marketing may seem dominating in the modern marketing world, recent developments in the sphere of opt in systems and online marketing have raised other ways of advertising to the next level. Compared to traditional methods of advertising, business email marketing is fast, personal, economical, interactive and really effective in boosting return on investment.
Tracking the customer’s online activity
The development of email marketing was encouraged by the implementation of sophisticated customer relationship management systems, or CRM, which make it possible for the online trader to track the customer’s activity at the website. In other words, every action of the potential client is tracked, from clicking on inbound links to adding certain items to the shopping cart. This ’lead tracking’ information is used in business email marketing to make wise decisions about how to get the customer on the hook and convert clicks into sales by sending personalised emails containing engaging information for this particular user. As a result, targeted emails are crafted to satisfy the needs of each potential client.
Reducing marketing costs
Reduced marketing costs are probably the most important advantage of email marketing. While offline direct marketing options require considerable investments, organising a successful email marketing campaign is budget-friendly yet effective in pulling in numerous customers. Where do these reduced costs come from? Think about the absence of need to print and mail ads or use media such as TV and radio. Using business email marketing solutions allows you to contact clients more frequently which later turns into better revenues. Besides, it doesn’t cost much to hire accomplished email marketing professionals to tailor a targeted campaign for you. In fact, turning to specialists is much more effective than doing it on your own.
Achieving higher response rates
The reduction of expenses allows you to contact clients more frequently. Sending regular newsletters, personalised ‘thank-you’ emails and promotional messages helps increase customer satisfaction and boost repeating business. Email marketing is also a great way to engage clients in a dialogue which is beneficial for sale rates and helps get faster client feedback.
Getting email marketing right
Even though you don’t need to have dark art skills to tailor a business email marketing campaign, it still requires experience and advanced marketing skills to do that if you want your campaign to be a success. With thousands of poorly tailored emails ending up in spam folders, it’s essential to design your emails properly to reach your targeted audience; that’s why turning to accomplished email marketing specialists is necessary to make your campaign work. Email marketing gurus know how to engage the potential client with a catchy subject line and encourage them to make the final purchase click by using special offers and clever personalisation. Additionally, email marketing professionals help you track open rates and carefully interpret clickthrough data.
When tailored professionally, business email marketing solutions are incredibly beneficial for online companies as they help boost ROI without spending a fortune on advertising. So what are you waiting for?