Marketing Challenges

The welcome program: the first step towards data-driven email marketing automation

However, given the sheer quantity of data brands are leveraging, automation programs are becoming necessary to win the email marketing game. Consumers’ expectations are rising, and highly personalised, 1:1 communications are becoming the norm among brands who…

How to approach a cool email creative design

You should see email as the shop window to your store: it ought to be well designed and enticing enough to encourage consumers to enter and see more. Email creative design is important for many reasons. Firstly,…

Advocate loyalty: A 4-point strategy

It’s hard to argue the importance of customer loyalty; after all, returning customers spend 67% more than first-time buyers. But, consumers’ mindsets and buying behaviors are undergoing a massive shift resulting in a significant drop in customer…

Consumers are no longer brand loyal – and they’re even gaming the system to lock in lower prices

With the emergence of online shopping came the rise of choice. As those internet-savvy shoppers realized that they were no longer tied to one or two retailers for a specific product, they began to search and compare.…

BINGO – Making multichannel work for you

I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and…

“Missing the Mark” – 10 ‘exemplary’ SPAM emails

When people talk about email, and instantly think of “spam”, it really bugs me. Email marketing is not spam; email marketing is an art form. It needs to be perfected. We want a Picasso or Rembrandt landing…

Award season: top hints and tips to get a gong

It was a fantastic night, and aside from the delicious food, a few drinks and a very energetic dancefloor, it was amazing to see some of the fantastic work our customers and partners have been doing over…

Why merchants are moving to Shopify Plus

Any retail business – be it a budding startup or an international big-name – knows that a slick and optimized online store is essential to ecommerce success. Get lumbered with ill-fitting or outdated tech and, quite quickly,…

What is this GDPR anyway?

Whenever GDPR comes up, I like to gauge the knowledge in the room by asking things like: “Who has heard of GDPR?” “Can anybody tell me what the letters stand for?” “What do they think it will…

3 ways to add user-generated content to triggered email campaigns

Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. However, adding personalized visual content to even the most specific triggered email campaigns can…

GDPR – 12 months to go, 12 things to think about (Part 4 of 4)

In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In the last instalment, we reviewed…

Why purchased lists are a big no-no

It is not the fact of it being right or wrong which surprises me; it is the fact that some marketers still take the gamble on using them. I know at one point it was a widely…

2017 dotties winners

Tonight was another big night for dotmailer – our second annual dotties awards! Of the more than 350 entries across the 11 client categories, from a shortlist of over 70, here are the brands that took home…

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