Marketing Challenges

Examples of brands with excellent omnichannel experiences

The birth of omnichannel has led to a revolution in the digital marketing world. Marketers have long since known about the advantages and effectiveness of omnichannel’s success; putting it in to practice has been challenging. Juxtapose that…

How to build customer loyalty during peak season?

According to eMarketer, only around 46% of customers claim that the overall price is the number one reason why they buy gifts from a particular retailer. This leaves plenty of room for other forms of customer retention…

Turning your online browsers into buyers

Think about it. A customer signs up to your online fashion site: They’re into international designers? ✔️ They want to receive invites to exclusive events? ✔️ Stated they’ll only purchase items that are organic? ✔️ The reality?…

Three key takeaways from Retail Recharged 2018

The annual event is hosted by Rich Insight, who provides a platform agnostic, fully managed service for online marketplaces. Writing this blog post was a hard task for two reasons; the first, because there were way more…

Hubble, bubble, email and trouble

Americans spent $9.1 billion on Halloween in 2017. If that didn’t bowl you over, did you know that a quarter of all the sweets sold annually in the US is purchased for Halloween? Uh huh – w.t.f. Halloween…

What’s an API? The marketer’s definitive guide is here!

I have a problem. At weddings, parties, or family gatherings, someone will generally ask what I do. “I’m a technical writer”, I reply. They look confused and then ask what that means. I find myself saying something…

5 tactics for a successful email program

This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global ecommerce brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox…

Drive relevancy with the unexpected

Today’s empowered consumer will only invest time in messages that communicate relevancy and drive value, and it’s up to brands to woo customers in order to win their business. In a crowded inbox – 269 billion emails…

4 ways to achieve customer engagement on a mobile device

Marketers who want true customer engagement, take heed! There are 2.35 billion smartphone users and 37.2 million customers already opted-in to receive SMS 89% of people would recommend a brand after a positive experience on mobile Global…

Keep it super simple: 5 life-changing tips

By no means does that mean design is easy. Achieving simplicity in your work can be hard, but it’s definitely worth it in the end. By simplifying your creative you’re reducing the amount of delay, distractions, confusion…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 2)

We’ve gone behind the scenes to see how Bulk Powders, winners of this year’s Hitting the Mark, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 1)

We’ve gone behind the scenes to see how Bulk Powders, winners of Hitting the Mark 2018, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview to go…

Get more from your landing pages

Landing pages are your job You’ve built a winning campaign, with compelling content and a stellar call to action. The reports show a healthy click-through rate, so you can tick that one off, right? No way, José.…

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