Marketing Challenges

Is this the end of offer-led email marketing?

In the Direct Marketing Association’s most recent Consumer Email Tracker report, more than half of consumers said the top reason for joining a brand’s mailing list is to receive money off and %-off deals. But conversely (and…

Oops, my bad!

You’ve put in all the hard work: built your latest email campaign beautifully and followed all the best practices guides, step-by-step. You’re ready to go, but don’t want to hit that send button. I’ve actually had clients…

Humanise your email marketing content and bring customers closer to your brand

Content is one of the most important aspects of an email’s infrastructure. It’s the personality of the email that either grasps the recipient or puts them off. A subscriber’s impression of content can sometimes be instantaneous, so…

3 unforgettable email design tips

Marketers have the power to send flashy emails with advanced personalization, amazing creative and gripping copy. However, it is easy to get caught up with pushing the boundaries in your campaigns, and even easier to forget the…

How to benefit from Amazon’s values

In the last decade, retail has evolved at a tremendous pace – ecommerce broke down physical borders, orders are delivered at speeds that narrow the virtual to reality gap, and intuitive communications take second-guessing out of shopping.…

The email marketing metrics you should be measuring

Have you ever had to answer questions from your boss about an email that didn’t perform as expected? You might have wished you had some accurate measure to back you up. The fact is, unless they’re looking…

Fall in line with Google: beware of pop-overs on mobiles

If there’s been one marketing tactic that’s taken hold over the last couple of years, it must surely be the ubiquitous pop-over; used everywhere to capture email addresses in return for content, money off or free delivery,…

Landing pages: why it pays to think beyond the CTA button

You might be thinking that landing pages aren’t your job; after all, your main concern is probably how many people are opening the campaign and clicking. Opens and clicks only take you so far, though: they don’t…

Is multi-persona messaging a quick win for data-poor marketers?

It all comes down to the data, as always. The more data you capture and store, the more you get to know your customers and the more you can tailor the message so it’s relevant to them.…

5 ecommerce content hacks that give you a competitive edge

In fact, it feels like the same thing happens every time you launch a promotion. Every holiday. Every deal. Every product. The big retailers can just drop price to win more customers. And then they throw on…

Combine your CRM and ESP for a 360-degree view of your business

Your ESP is an essential tool that reaches your audiences, engages them through various types of communications (i.e. promotions, newsletters, competitions), and aggregates really useful information on them (i.e. conversion, opens, clicks). It’s the perfect channel to…

What do the 5 senses and email marketing have in common?

In reality, best practice can be as logical as common sense, and aligning to the five senses is exactly what marketers should be doing to get the best from the email channel. This blog aims to give…