Marketing Challenges

GDPR – 12 months to go, 12 things to think about (Part 4 of 4)

In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In the last instalment, we reviewed…

Why purchased lists are a big no-no

It is not the fact of it being right or wrong which surprises me; it is the fact that some marketers still take the gamble on using them. I know at one point it was a widely…

2017 dotties winners

Tonight was another big night for dotmailer – our second annual dotties awards! Of the more than 350 entries across the 11 client categories, from a shortlist of over 70, here are the brands that took home…

GDPR – 12 months to go, 12 things to think about (Part 3 of 4)

In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In this week’s installment, we will…

How to find your brand voice

Hey bae! Ever received an email that sounded totally ‘sus’ from a company you thought was ‘fam?’ Seriously. We’ve all seen them. Those emails that suddenly change their tone overnight to try and capitalise on a trend –…

Can email newsletters be sexy?

Do you ever just open your mail app and think “what sexiness will I see today?” … no, I doubt you do. But think about this; there are specific reasons you’ve opened an email, clicked through to…

5 of the best landing page designs I’ve seen (and why)

Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate a lot of (potentially) lower…

Deliverability: it doesn’t have to be the Pandora’s Box of email marketing

Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending practices. What is Deliverability? Deliverability is quite literally the ability…

GDPR – 12 months to go, 12 things to think about (Part 2 of 4)

In Part 1, we covered raising awareness, data audits and privacy notices. 4.    Individuals’ Rights Just ‘getting ready’ for GDPR is not going to be good enough because you may also have to prove to the regulator…

Labour Wins Shock Election and Forms Coalition with Lib Dems*

If this is front-page news on Friday morning, remember you read it here first. Theresa May conveniently called the snap election right after we released our Hitting the Mark benchmarking report. We thought we would apply the…

Winning in customer moments: why email and lifecycle marketing go hand in hand

Today’s hyper-connected consumers are creatures of habit: they journey through lifecycles on the premise of conformity and uniformity, yet they’re also impulsive. They want to do what everyone else is doing; and most of all, they don’t…

GDPR – 12 months to go, 12 things to think about (Part 1 of 4)

So, here we are. There are less than 12 months to go to the implementation date of the new General Data Protection Regulations (GDPR) on 25th May 2018. It would be great to say that all UK…

Personalization has a new standard – are you meeting it?

What’s in a name? In an online world: not as much as there used to be. As far as emails go, it’s well known that we like messages that speak to us directly as individuals rather than just…

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