Platform & technology

How to use your email marketing software to prevent ecommerce fraud

From local newspapers to Facebook’s global network of two billion users, your campaigns can be seen by nearly every person in the world. Need to target flannel-wearing lumberjacks in Washington? Done. How about cat-loving motorcyclists in Texas?…

Is AI really the answer to your business’ problems?

It’s no wonder that the latter is an alarming prospect. AI has the capability to extract golden nuggets from unstructured data sets, orchestrate personalized marketing campaigns based on a user’s personality, tone and emotion, and even monitor…

10 of my dotmailer golden nuggets

Below are 10 features that didn’t get a shout out in my last blog, either because they didn’t make the cut or they weren’t yet built. Enjoy! dotmailer Roadmap Ever wondered what new platform features are in…

[NEW INTEGRATION] Automate your work day with dotmailer and Zapier

You spend a lot of time in your work day just keeping up with what’s going across your web apps. Whether it’s synthesizing new survey responses from customers or chatting with teammates about new email campaigns getting…

Marketing automation just got a little bit sweeter

Let’s start with those of you who are timid towards marketing automation because, frankly, you are missing out. Free automation templates to start you on your journey Automation not only gives you time back (cue cuppa break),…

Machine Learning: A competitor email experiment

A firm belief of the dotmailer team is that marketing automation allows marketers to focus more of their time on the strategic thinking and worry less about the manual tasks and execution. And software like dotmailer is…

Hack yourself first with Troy Hunt

No, the developers hadn’t gone on strike (unlike some of the transport companies they use to commute to work)! We had booked application security expert Troy Hunt to deliver a developer-focused security workshop…and it was awesome. Most…

Why purchased lists are a big no-no

It is not the fact of it being right or wrong which surprises me; it is the fact that some marketers still take the gamble on using them. I know at one point it was a widely…

Email marketing for ecommerce

As a marketer you know the importance of data. Without it you don’t know who your customer is, how to target them and, even worse, you don’t know how your activity is performing. When you sell online…

It was just another day

There are the days that you will always remember because they are so personally important; the day you graduated from Uni, the day you got married or the day a child was born. Then there are days…

Switching ESP? Get ready with our one-stop migration checklist

No matter the scale of your business and the volume of data you handle, it’s always best practice to get your tech team involved early on. You can work with them to map out your current data…

Faster, smarter email marketing for APAC customers

Another exciting landmark in dotmailer’s APAC expansion sees the launch of our brand-new data centre in Australia. As well as enhancing performance, the new instance of the platform also offers enhanced security and privacy, thanks to the combination…

Fall in line with Google: beware of pop-overs on mobiles

If there’s been one marketing tactic that’s taken hold over the last couple of years, it must surely be the ubiquitous pop-over; used everywhere to capture email addresses in return for content, money off or free delivery,…

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