Platform & technology

Switching ESP? Get ready with our one-stop migration checklist

No matter the scale of your business and the volume of data you handle, it’s always best practice to get your tech team involved early on. You can work with them to map out your current data…

Faster, smarter email marketing for APAC customers

Another exciting landmark in dotmailer’s APAC expansion sees the launch of our brand-new data centre in Australia. As well as enhancing performance, the new instance of the platform also offers enhanced security and privacy, thanks to the combination…

Fall in line with Google: beware of pop-overs on mobiles

If there’s been one marketing tactic that’s taken hold over the last couple of years, it must surely be the ubiquitous pop-over; used everywhere to capture email addresses in return for content, money off or free delivery,…

5 ecommerce content hacks that give you a competitive edge

In fact, it feels like the same thing happens every time you launch a promotion. Every holiday. Every deal. Every product. The big retailers can just drop price to win more customers. And then they throw on…

Combine your CRM and ESP for a 360-degree view of your business

Your ESP is an essential tool that reaches your audiences, engages them through various types of communications (i.e. promotions, newsletters, competitions), and aggregates really useful information on them (i.e. conversion, opens, clicks). It’s the perfect channel to…

How to automate email campaigns using your Microsoft Dynamics CRM data

Your CRM should be a hub of your relationship detail and business processes. By connecting dotmailer with these data points, smarter email marketing is immediately at your fingertips. Using a single customer view that reflects your relationships, processes…

What’s new: Changes to the things you use every day

As a Product Manager, I spend a lot of time thinking about how I can make our big releases impact you in the best way possible. Our next big release is in February and will contain a…

Email lessons learned the hard way: an entrepreneur’s route to dotmailer

I have always been a big believer in the idea that we know far less than we think, and we have to learn by doing. When it comes to email marketing and being an entrepreneur, both are…

We’re Black Friday ready. Are you?

With retailers expecting to deliver 30% of their annual sales and 40% of their profits in the fourth quarter, we know how important your emails are in generating that demand.  We wanted to give you an insight…

The increased importance of domain reputation on your deliverability

In recent years, email classifying technologies have moved beyond basic IP address reputation measures and have focused on other signals, including placing a heavier value on domain reputation.  This means the classifier looks at all of the…

Australian retailers double the number of emails sent on Click Frenzy day

In fact, we saw the same amount of emails sent on Click Frenzy day as we did during 2015’s Cyber Monday! If you’re new to Click Frenzy, it’s a 24-hour online shopping mega-sale that captures national attention…

How abandoned cart emails will save your business

A good abandoned cart strategy includes emails that are sent to customers who begin shopping by adding items to their online shopping cart and then leave before the site finishes the order. These emails act as reminders…

Is email going to get a 3D makeover?

What excited me the most was not the new beautiful Microsoft Surface Studio, nor the ability to easily live stream your gaming; it was the update to one of its oldest family members: Microsoft Paint. Would you…

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