So we’ve showed you how to implement for Gmail’s new visual layout, now here’s our very own Ger Ashby, Head of Creative Studio, with a checklist for optimising your creative!
With the recent growth of mobile email, the use of hero section imagery has become a must these days. This has to be done in the right way; text within imagery should always be optimized for the mobile reader, and the use of creative Alt text for the non-image recipients is a necessity.
Looking at the new Gmail promotions format appears to only enhance these ideals, if you have not implemented the new Gmail featured image it will auto select the hero imagery or largest image within your campaign. The importance of using an awesome hero creative will be a fantastic opportunity to maximise your inbox appeal.
There is also the addition of the floating logo which sits above the campaign visual. Yes, we have always had ‘recognition of sender’ within the inbox; but does this now offer us new ways to limit the real-estate currently consumed by the logo area dominating above the fold? These are our initial observations, so please look out for further creative ideas and information on how you can implement the verified logo and Gmail featured inbox cover image.
Unlike other Gmail alterations; these changes appear to be a great thing for designers, coders and marketing campaigners alike. It’s time to dig deep and explore your inner creative side.
To get you started, I have put together some quick creative tips to help you take advantage over the competition – ’15 Creative Tips – Ready to Maximize Your Gmail Inbox Appeal’.