With the online marketplace becoming increasingly competitive and consumers’ wallets ever tighter, encouraging website visitors to buy is a key focus for many online retailers. And it seems that offering free shipping may well be the answer to boosting those sales figures.
A recent survey from Compete found that free shipping on orders would induce 93% of online shoppers to purchase more products online, with 67% encouraged to buy more through free product return offers.
The survey also uncovered a link between free shipping and customer satisfaction; overall satisfaction levels are 10% higher people who use free shipping versus those who didn’t.
It also suggests that buyers are actively looking to avoid paying shipping costs, with the survey revealing that as many as 67% of online window shoppers go on to actually purchase items in a store instead of online so they don’t have to pay for delivery.
The stats are certainly compelling. If your online store is experiencing a post-Christmas sales slump, a free shipping promotion is well worth considering.