E-mail marketing is one of the THE most powerful, immediate and cost-effective and measurable marketing channels available to marketers.
Even a novice to email marketing can produce branded campaigns, with dynamic content targeted to different recipients, and best of all, measure the impact of a message instantly.
Most major brands are using email marketing (have you checked your competitors?), but the beauty of email marketing is its accessibility, for one-man bands through to SMEs and corporations.
If you have a list of opted-in contacts with their email addresses, it’s possible to send timely, targeted, and effective messages with very little investment of time or resource. Once an email marketing campaign is created, it can be copied and ‘tweaked’, customised, and re-branded – within minutes. Using a reputable email service provider you can easily split test subject lines and content and hone and perfect your campaigns for maximum response and ROI.
Many of our clients tell us that their favourite thing about email marketing, however, is the insight that can be drawn. Using an email marketing provider you will be able to see right down to contact level who clicked on which calls to action, links or images, and track the clicks through to your website with Google Analytics for a wealth of behavioural insight.
It makes recipient engagement measurable – and if you can easily measure who is interested in what – you can make sure you supply it and promote it (using email marketing, of course!).
What’s more, Every contact who clicked though from your email can be exported into a list with for follow up – either with further, targeted email campaigns, or by your sales team.