DotMailer’s Design Is Evolving

We’re evolving. A while back we made some upgrades to dotMailer’s design. We had several goals in mind, all of which contribute to making the app nicer for you to use.

We’re about to launch our next set of design enhancements. Here’s a summary of what we’re providing you…

Quicker to get where you’re going

We’ve introduced dropdown menus on the main navigation. This means you can more easily and quickly move from place to place within the app. Say you’re in the ‘Campaigns’ section and you want to add a new contact data field – you can now navigate directly to ‘Contact data fields’ without waiting for the page to load.

A more unified EasyEditor experience

We’ve had feedback that when opening a template in EasyEditor, whilst people liked the full screen space, it was disorientating and didn’t feel very connected to dotMailer. Moving the main navigation up to the header has given us space to move EasyEditor into the main area of the app. This means when you’re editing a template, you now have awareness of where you are at all times through the campaign creation progress indicators. You also have direct access to the main dotMailer menu, help chat and all the other links in the header and footer, right at your fingertips.

Gives you more space to work

A few months ago I did a simple calculation. I found that with an average screen size for dotMailer users, almost 50% of the screen was taken by dotMailer’s header and navigation. Since then, I’ve been on a mission to decrease unnecessary interface so that you benefit from a more usable area of the page. Combining the main menu with the header really helps claim back space, making way to provide you with loads of new exciting features. Have your say and get voting in the forum.

We’ll be launching our new drag and drop segmentation tool soon too and this will also benefit from the space.

 

Consistency with our other products

Those that have seen our new dotSurvey and dotCommerce SaaS Beta products (launching soon) will have already seen our horizontal menus. We want you to be able to switch into these products and feel right at home so consistency is important.

A more balanced interface

We’ve gained a grid! A grid is an invisible frame to organise content and interface for a more consistent look and feel. To put some geeky science behind it… as humans our brain is constantly recognising and matching patterns. The more consistent and balanced a design pattern is, the less we cognitively have to think about it. And this frees our brain to think about more important things like getting the task done so we can move on to something else more quickly. …or going down the pub on a Friday night!

A fresher look and feel

We’re suckers for nice visual design here. We hope you approve!

Whilst the navigation has moved horizontal, all the navigation items are in exactly the same order so everyone will be able to find things just as easily.

So what do you think? We’d love to hear your thoughts. If you haven’t seen it, log in to dotMailer and check it out!

 

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