The dotAgency Team have just completed a project of not 1 but 2 sites for client Rapid Climate Control Ltd.
An existing dotMailer and dotSearch client, Rapid Climate Control came to dotAgency to update their internet presence with 2 websites. One site specifically for their B2B service orientated audience, Rapid Climate Control and the second for their customers looking to purchase climate control systems online, Rapid Heatbusters.
Rapid Climate Control is a UK leading climate control specialist, offering business and domestic customers’ climate control systems, installation and maintenance services.
Continuing search rankings
Rapid Heatbusters is powered by dotCommerce, dotDigital’s eCommerce platform. Important to the build of the site was search engine optimisation. The dotAgency team worked closely with Rapid Control’s dotSearch account manager to ensure that the new websites were designed from the off-set to continue and improve Rapid Control’s search engine marketing. The results? Heatbusters.com has improved their rankings for keywords following the launch of the new site.
Clear product categories allow consumers to find what they’re looking for simply and quickly. For consumers who need a little helping hand, dotAgency built a ‘Find a product’ tool which, queries product attributes to display the most appropriate products for the clients needs.
Product search is dominant in the header, as is the customer sales team. A dedicated phone number ensures Rapid Climate Control know who has called following visiting the website and allows Rapid Climate Control to attribute the website to sales conversions. The customer services team and their knowledge is crucial in the sales process for many as purchasing the right climate control system can be confusing.
Data capture and engagement plays a big part in Rapid Heatbuster’s new site. Prominent email address sign up and social marketing follow us call to actions are available on every page.
Rapid Climate Control
For a site offering high quality service to a large audience, a professional no nonsense design was required which allowed Rapid Climate Control to shout about their service and offerings. Again, an easy to understand top navigation plays a critical role in the user experience with a secondary navigation allowing visitors to instantly target the information and services they are looking for.
Calls to actions
With several call to actions on the site from a contact us form, to local service centres and a site survey, Rapid Climate Control is set to turn visitors into sales, prompted by the clients own needs. The contact us form uses the postcode entered to send the enquiry dynamically to the customer’s local service centre, ensuring all Rapid Climate Control customers get the highest possible level of service.