How Does It Do That?

By Eleanor Workman

Last week was Internet World week, and myself along with the whole dotMailer team had a great show. It was a whirlwind 3 days of meeting clients and demo’ing our products to prospective clients. Email marketing demonstrations were as popular as ever, but this year there was something a little different on the dotMailer stand.

Not only did we exhibit for the first time as dotDigital Group PLC, with a brand-new, purpose built stand. We also showcased our full digital marketing product and service range, celebrated our 10th birthday with drinks and amazing special offers on the stand each day, held a vintage champagne prize draw every hour, andhad some really cool technology called Augmented Reality to give our prize draw a digital edge.

We incorporated the augmented reality technology into our prize draw cards handed out by the lovely dotMailer Girls.

When visitors held their prize draw card in front of the webcam on the dotMailer stand, an image on the card was scanned and the card appeared on the screen with a 3D animation and message telling them if they’d won or lost. It certainly puts an end to picking a business card out of a glass fruit bowl!

If you want to know more about Augmented Reality technology get in touch with the Cowan Group and don’t forget to tell them that you saw it on the dotDigital Group stand at Internet World.

To the lucky 30 winners, I very much hope you enjoy your champagne and we look forward to seeing you all again… next stop – the online marketing show in June.