How to create a winning entry for the 2018 dotties

Follow these steps and you’ll be giving yourself a better chance of being shortlisted for an award, and attending the dotties in November!

It’s official – the dotties are returning this year, promising to be bigger and better than ever. Last year we honored 16 winners in a sensational evening of email marketing excellence at The Troxy. Celebrity guest host Russell Kane handed out our dotties awards to the likes of Shortlist Media, British Heart Foundation, Water Aid, Greene King, and Neal’s Yard Remedies.

The deadline for entries closes on 14th September, meaning you’ve just under a month to submit your entries for shortlisting!

If you’re holding off on entering, haven’t yet found the time, or don’t know where to start, then this is for you – our own tips and steps on how to create and submit the killer entry for the category (or categories) of your choice for the 2018 dotties.

1) Visit the dotties website and take a look at this year’s categories

There are 14 categories to enter this year, and you can enter as many as you like. Just take a look at the list of categories, and work out the ones that you want to enter. Easy peasy lemon…

TIP: You can enter the same campaign across multiple categories, or a different campaign for each category you wish to enter.

 

2) Set up an account on our dotties awards entry platform

This year we’ve got our own awards entry platform, designed to make submitting your entries as easy and as effortless as possible. First you need to create an account, and then you’ll be able to access the platform and find out more about submitting your entries. The platform allows you to save your entries in progress, and come back to them later.

 

3) Look at the requirements for the category entry

Each category has a few bullet points highlighting what it is we’re looking for in each entry. Make sure you cover all of these in your entry. If we can check all the boxes with your entry, we can shortlist you!

If you have any questions or concerns, you can reach out to your account manager, who’ll be able to give you some advice.

 

4) Think about how you delivered against the category requirements

We’ve got a superstar panel of email and digital marketing experts judging all of our entries this year. So make sure that you can back up your claims, and think about how you can make your entry stand out.

What made your campaign stand out in the inbox? And what makes it better than any other?

 

5) Gather any supporting collateral you can

The more stuff you can provide with your entry, the better. Examples of the emails that you sent, results from their campaigns, anything that can help make a more compelling and complete story – we want to see it all!

 

6) Get someone else in your team, or even another team, to check it over for you

Getting another set of eyes on your entry is always a good idea. It’s easy to miss simple mistakes if you’ve spent too much time with a piece of work.

Our awards entry platform allows you to collaborate on your submissions with others in your team. Many hands make light work and all that.

 

7) Take a deep breath, and hit submit!

When you’re happy with your entry, you can submit it via the awards platform. You’re allowed to enter as many categories as you wish. So more entries means more chances of getting shortlisted!

 

8) Sit back and wait to hear the shortlist announcement in September

That’s it. Entries close on 14th September. Judging takes place soon after that, and we’ll be announcing the shortlist in October. If you’re successful, you’ll be invited to attend the dotties at the Troxy on 1st November, hosted by this year’s celebrity host, Romesh Ranganathan.

Some of last year's winners celebrating their success at the dotties