In the Marketing Department here at dotMailer and the dotDigital Group, we are busy. Most of my fellow marketers out there will know what I mean when I say this. It’s Thursday already and I swear it was Monday about 12 hours ago, so that’s how busy we are.
Today, we sent out our first email campaign using the Beta testing version of the new ‘drag & drop’ EasyEditor in dotMailer. The Beta version went live to all our direct clients today, but here in the Marketing department we got our teeth into it properly last week, putting together the February dotMailer newsletter.
Now I know I’m potentially biased, but I can safely report back the following:
It’s very very quick! Compared to how long it used to take us to put together a newsletter in the classic dotMailer template editor, I think I just saved my self half a day of work.
Which means that in effect, it’s still Wednesday! Or perhaps it means its actually Friday lunchtime and I can take my team to the pub and toast the dotMailer product development guys. Happy days.