By Donna McNicholas
Last week dotMailer held our first Inside Knowledge seminar at our Manchester offices. Businesses from far and wide came to learn how they can increase their online presence and effectively target their customers, prospects etc with email and digital marketing. Most of the 60 attendees were from the North West but a few travelled from as far south as Kent – so a big thank you to all who attended.
We kicked off with a demonstration of our dotMailer Enterprise platform. With over 20 new features added in the past month including behavioral segmentation and geo mapping there was lots of new features to interest even our oldest and most email savvy customers.
Our Client Services Director, Tink Taylor did a lively yet informative presentation on our Hitting the Mark report, looking at the email practice of the high street and showing our guests just how they can take lessons from the retailers to change their own email marketing to deliver real and tangible results. The feedback and buzz from this presentation was echoed throughout the festive drinks and mince pies that were served during the networking after the seminar closed.
Simon Bird’s session on driving traffic to your site and then converting the sales completed the day and the cycle that many online visitors experience. Helpful and practical tips were shared on how to quickly increase your Google rankings by following simple search engine optimization tips and tricks.
The event from start to finish was great and I’m looking forward to further events throughout 2009.