By Cliff Guy
A recent report indicates that organisations who sell online are among the most confident about the immediate outlook, despite the gloomy economic climate.
More than 75% of those surveyed in eBay’s Online Business Index plan to expand or diversify this year. The index monitors the mood of companies who sell online, and found that 64% of those trading on the internet were upbeat about their performance this year.
More than half the companies surveyed expect rising sales and an additional 30% expect sales at least to remain stable. Just one in 4 has revised down their revenue targets for the year.
The resilience of the online market as the channel of preference for consumers in harder times, and the cost-effective nature of online and email marketing are proving powerful drivers for businesses who invest their resources in the digital arena.