First, our Client Services Director, Skip Fidura, will be presenting two must-see talks on Marketing Automation – one for publishers, and one aimed at best practice models. These talks are the perfect companion piece to our strategy whitepaper on marketing automation, released last week. He’ll also be on an Emerging Trends panel, discussing ‘Immersive Experiences’, joining Christian Nahas from Salesfusion, Gavin Talbot from Oakley Mobile and Charles Head from Silverpop.
In building the Marketing Automation whitepaper, we developed comprehensive case studies in partnership with our clients. We looked at how a concerted effort at developing advanced marketing strategies is possible with the assistance of automation in key areas of a campaign. It’s a great read for marketers looking to take their game to the next level. You can grab a copy of Marketing Automation: Planning and Rollout at our stand, D41, or download it here.
While you’re there, check out a demo of the latest addition to our automation suite – the Drag & Drop marketing automation feature. The concept is simple – a clean and intuitive user interface to help marketers set up automated email programs – anything from re-enrolment reminders to behaviour triggers. And of course it’s something that we’ll continue to build.
If you’ve already had a chance to test out the feature, we’d love to hear from you in the comments.
We’ll be covering highlights via our Twitter handle @dotMailer and pulling together daily recaps.