Email marketing software is a must if you want to make the most from your email lists. It can prove an absolute essential to those in competitive markets. Trying to manage your e-mail list without dedicated email software can be a nightmare. At the same time, you could well be missing out on great revenue-earning opportunities.
Email software – the way and the light
How did we ever manage without email marketing software to allow companies to efficiently manage lists of clients and potential clients? It hardly bears thinking about. Email software in the form of Outlook, Hotmail or more recently Gmail, continues to be unwieldy and almost impossible to keep under control. Even the simplest of administrative tasks such as removing a recipient from a contact list could often prove a headache. Failing to follow someone’s removal request these days could end up with something far more serious than a headache.
With senders legally obliged to unsubscribe recipients if asked to do so, any oversight could potentially land you in legal hot water. In the past, there was also the arduous task of monitoring the database for bounced or dead mail addresses and cleaning the list by removing them too. Personalisation, mail submissions and the difficulty in even knowing whether your mails had been read also meant that many organisations were unable to tap the potential profits stored in their mail lists. Thank heavens then for email marketing software.
As well as making the handling of email lists far simpler, email marketing software also allows you to start mining all those valuable contacts to maximum effect. In fact, email software is so packed full of useful time saving, efficiency increasing tools and features that you’ll look back and wonder how you ever managed without it. It’s a bit like trying to imagine life before mobile phones or computers.
The wonder of email marketing software
- Use WYSIWYG point and click techniques to quickly and easily create attractive and super professional looking mails.
- Insert graphics or pictures.
- Change fonts or colours.
- Design your mails to look exactly as you wish.
- Personalise your mails using dynamic fields – no more ‘Dear Sir/Madam’. Modern email marketing software is designed to seamlessly integrate with your contact database. Any information you hold on file can be integrated with your emails.
The ability to segment your database so that you are targeting specific recipients with dedicated messages is another important control built into modern e-mail software. Segment by transactional and demographic profiles and preferences, geographical locations, purchase profiles, preferences and triggers such as subscription renewals.
Further to the impressive presentation and database segmentation/integration aspects of e-mail software, perhaps the most useful (and profitable) feature of dedicated e-mail marketing software is its ability to help you test and measure the effectiveness of your mail outs. Test responses on a whole number of criteria such as subject lines, body text, fonts, colours, even the different types of sign up form that you use. Only when you know what really works can you properly start to extract the full potential of your mail list.
As well as the convenience, if you haven’t been using dedicated email marketing software up until now, you may well be very pleasantly surprised with the value and ROI that’s contained in your list. There’s only one way to find out.