Mobile Email Marketing: New Research

New research from dotMailer shows that a whopping 48% of consumers most like to receive special offers and promotions on their mobiles.

We’ve just completed a study into email consumers use of mobile and how this affects email marketers.

The lowdown? Two thirds people check emails on smartphones – and a large proportion want to receive offers and promotions direct to their phones via email.

But retailers are scoring poorly in this area, with poor coding best practice, non-optimised landing pages and missing the three golden rules of mobile email marketing: simplicity, clarity and accessibility.

The report will be published in July (register here for your free copy on release) – but you can get a preview of some of the results in Skip Fidura’s presentation slides from the Online Marketing Show 2012.

Register to receive your free copy of ‘Hitting the Mobile Mark’ on its release, here.