By Cliff Guy
API stands for ‘application programming interface’. Put simply, it enables you to share data and information between dotMailer and for example your CRM system, your marketing database, or your website.
Using dotMailer’s API is a straightforward process for your IT team (or even just your IT person). With our API your IT people can automate previously laborious processes and take the pain and potential for inaccuracy out of manually updating your backend database.
For example, the API can be used to automatically update unsubscribes from your dotMailer address books into your backend marketing database, and to update dotMailer with ‘do not contact’ records generated from your direct mail returns or other direct marketing you undertake.
How our clients are using the API to save valuable time and resource
We have so many examples of how dotMailer clients have used our API to make their processes smooth and efficient.
- A major sports and health club using dotMailer took our API to integrate their membership database with dotMailer. Now, when new members join, the membership system tells dotMailer who they are, what sports they play and their level of membership. All the data their marketing team needs for sending targeted emails is populated in their address books – automatically.
- A mobile phone company uses the dotMailer API to capture detailed information from visitors to their website, feed the data into dotMailer and send targeted triggered emails back to the website visitors – automatically.
- A major software company feeds all their dotMailer reporting data back into their CRM system using our API – pumping their CRM with invaluable contact history and behaviour data to help them sell better, both on and offline.
dotMailer and Salesforce
For Salesforce users, dotMailer enables one-click integration – no API coding necessary. You can even integrate dotMailer into your Salesforce users screens as several of clients have already done. Find out more about Salesforce integration here.
Give us a shout
We’d love to know how you’ve been using the dotMailer API to make your processes smoother and your email marketing more efficient. If you’d like to share with us and your fellow dotMailer users how you’ve put the API to work then drop us a line and we’ll give you slot of your own in our newsletter.
For more detailed information on applications for the dotMailer API call us on 020 8662 2762 to get your API switched on, and go to http://apiconnector.com/API.asmx