More than a half of all Internet users open their emails every day. Email marketing is therefore one of the most effective means of online marketing – and it won’t cost you a fortune, which is saying a lot in the post-recession environment. However, the growing demand has spawned a number of amateur designers happy to create not-too-impressive email templates for less money.
Unfortunately, quality may suffer and that is something you cannot afford. If you want a killer email marketing campaign, choose only professional templates.
There are thousands of email templates to be found online these days, and with some time and effort, anyone can learn to use them. You could even make them look passable. Very few of us have the time to do this on our own, however, especially since the results may be unpredictable. So if you want to keep your email subscribers interested in what you have to say, keep your email templates professional and versatile. You can encourage loyalty and repeat business in opt-in marketing if you use strategies that are almost guaranteed to work and that include templates designed by qualified experts.
For most people, the sense of vision is crucial to processing information. If something looks good, we are more likely to take interest in it, whether we want to or not. A high-performing campaign always includes professional looking email templates that catch the eye of customers and make them want to read on. When choosing templates, it is best to go to a company that has solid background in the field, with experienced designers to back you up. There are many options available to companies: free templates, customisable templates and unique templates built by design gurus from scratch. It’s up to you (and your accountant) to make the right choice.
Repetition and recognisable elements of design may provide potential and existing customers with a sense of unity within your business. There are many enterprises that owe some of their success to outstanding design, layout and navigation features of their websites. The same applies to email templates that are used in online marketing campaigns. If they do not reflect the philosophy of the company, if they are in sharp contrast with the landing sites, logos, mottos and overall design concepts, if they look unprofessional, they may do more harm than good.
High-impact email templates are always harmonious with the business in general and the content of the emails in particular. If it’s a letter from a serious financial establishment, the palette has to be reserved, design minimal, the graphics channelling a trustworthy, solid attitude. If it’s an e-mail for an online fashion shop, flashy colours, outrageous images and bold graphics may all be in good taste.
As part of contemporary email marketing solutions you get your professional email templates, build mini landing sites, make and test subject lines, create and modify email content, deliver countless emails to a targeted audience, track your campaign, analyse and optimise – all in one tool. Never underestimating what your email looks like will help you make sure your message is heard and your customers are keeping their eyes on what you are doing.