Reflecting on Sydney’s Online Retailer conference

As the dust settles after a key conference in the Australian ecommerce calendar, we look back on some of the interesting talks and trends that emerged from the two-day event.

Online Retailer Sydney took place on the 26th and 27th July at the International Convention Centre. The event is Australia’s most established event for technology-led retailers, featuring inspirational talks and panel discussions, along with exhibits from cutting-edge tech providers and integrators.

We were delighted to not only exhibit at the conference, but to have two speaking opportunities and a live poll with one of our partners. Rohan Lock, our Regional Director in APAC, took to the stage to talk about the value of email marketing.

Rohan delivering his talk in the Retail Technology Lab

Rohan’s presentation in the Retail Technology Lab highlighted the fact that email is proven to deliver return on investment of at least $20 for every $1 spent; yet, many retailers are failing to realise the opportunities of low-hanging fruit such as abandoned cart emails. In our 2017 Hitting the Mark report, just 40% of the 100-brand sample delivered a cart recovery email – so his wise words were to focus on getting the fundamentals in place before getting excited by new technologies like AI. Want to learn about the 10 email programs Rohan discussed in his presentation that have proven to increase e-commerce revenue? Check out our best practice guide here.

Murdo joined a discussion on Millennials

Our Head of Operations in APAC, Murdo Wallace, participated in a fascinating panel discussion called Reinvent Retail in the Age of the Millennials.

In essence, the session touched on the new age of consumers who crave authenticity and are sensitive to the multitude of marketing messages they’re exposed to from day to day. Those on the panel discussed the importance of personalisation and customisation in digital marketing communications, as well as the emergence of experiential retail for omnichannel brands.

Polling with our fellow Magento Premier Partner

It’s always good to see faces old and new at these kinds of these events – and that was especially true when it came to collaborating with the team from Temando. Together, we conducted a live poll to get attendees’ views on disruption in the local ecommerce industry. And here were some of the findings…

  • We asked delegates about the digital marketing tools that matter to them and email marketing was presented as a favourite, with 79.50% seeing it as an opportunity.
  • Surprisingly, only 60.25% see shipping and fulfilment as an opportunity. This is one of the many areas that Amazon excels at and local retailers should look to improve their shipping/fulfilment to compete against Amazon while the ecommerce giant is still getting ready to enter the region.
  • On an encouraging note, unlike the doom and gloom reported by the local media around the subject of Amazon, a majority of the respondents surveyed saw it as an opportunity and the sentiment is positive.

Following the poll, the Temando team shared with delegates the results from their latest – and very timely – report on the state of shipping in commerce. You can bag yourself a free copy here.

The APAC team looking rather glam

In my opinion, every good event ends with a stellar party and this year’s ORIAs gala dinner was a fantastic way to end the conference. The AfterPayty – sponsored by AfterPay – which followed the dinner, also did not disappoint!

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