Sending out a round robin – how to use templates effectively

How do you communicate with your customers? Do you just sit back and wait for them to contact you, or are you more pro-active? The most common reason for people to use the Internet is to send e-mails. While these are most often used for personal communications, they can also be an effective business tool.

The best part about using e-mails as part of your marketing campaign is, apart from paying your ESP for the e-mails that you send, they provide a low cost and targeted method of delivering your business message straight to your customers. To utilise e-mails effectively, email templates offer you another piece of equipment in your business toolbox to reach those customers.

Aren’t email templates a little impersonal, though?

The trick is to use email templates to create a generic e-mail that can be sent to all your customers, but write it in such a way that you personalise it and make it relevant to each individual recipient. An email template gives you a foundation upon which you can create your own style, content and, most importantly, a strong call to action. There has to be an endgame or call to action, whether that’s taking up a special offer that’s only available to newsletter recipients such as a discount, or strengthening the connection between you and the customer by encouraging them to contact you direct. It is this that will show a return on your initial investment by increasing sales.

There are plenty of free email templates available online and you can construct your own. But if you’re busy looking after your day to day business, it may be easier and more effective to call in a professional company that specialises in email templates and their delivery. Not only will they have the latest e-mail template software at their disposal, but they will also know how to market your e-mail campaign effectively and in such a way that will garner the greatest response from the recipients. Professionally produced email templates can increase your business revenue quickly and effectively.

A captive audience

Using e-mails to promote your company and services is a cost-effective form of marketing. Your recipients have already indicated their interest in your services so you can consider them to be ‘warm leads’ rather than cold ones. What they need now is a little further encouragement to take the next step and invest in your products or services directly. Email templates that are effective, personalised and persuasive can help your customers take that next step, resulting in an increase in revenue for your business.

But you have to use this tool effectively. A simple ‘round robin’ (perhaps more officially known as a circular) e-mail stands a good chance of being deleted before it is read, so the first important detail has to be the subject line. Generate interest by creating a subject line that encourages the reader to delve further into the body of the e-mail – one that entices, tempts or even offers the recipient some free information. Without that initial interest, it doesn’t matter how good the rest of your email templates are – the recipient won’t reach the call to action if the subject line puts them off.

Email templates represent good ROI, a direct pathway to warm leads that have already expressed an interest in your company and also encourage continued interaction between the prospective customer and your business. If you want to utilise this business tool but are unsure as to how to go about it, talk to a professional agency that specialises in email marketing to find out more.

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