Tagged in: email marketing automation

How to tap into the consumer’s psyche with your email marketing campaigns

You don’t need to have studied psychology or consumer behavior to know that human beings have both an emotive and rational side. Our process is essentially reactive, then proactive. We eat with our eyes, don’t we? In…

dotmailer support: getting you back on your feet

Focus on customer success Over the past 12 months dotmailer has focused on eliminating silos and improving the communication practices between teams and customers; in doing so, we’ve set the foundations for our customers’ success. We recognise…

3 ways to add user-generated content to triggered email campaigns

Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. However, adding personalized visual content to even the most specific triggered email campaigns can…

Treat Me: the Paperchase card that keeps on giving

Paperchase’s strong presence on the British high street places the brand in an enviable position to harness the potential of omnichannel retail. And it has done just that with its Treat Me loyalty program, which was launched…

Tools and tips for data best practice

When sitting down to devise an email marketing strategy, it is always best to start from the very beginning. Review the core component of all emails: data; specifically the email address. Where has it come from? How…

Be brave! Bag those last-minute Halloween buyers before it’s too late.

Whether you embrace the holiday or shrink from it in terror, have no fear – it’s not too late to design a winning email marketing campaign for Halloween. At dotmailer, we know it can sometimes be a…

We’ve been wowed by Aquascutum’s innovative competition campaign

Here at dotmailer we keep our eyes peeled and our ears sharpened for customers who are doing fantastic things with our platform; it’s great to see companies making use of the tools we’ve created in inventive ways…

8 reasons why your ecommerce business needs marketing automation

Here are eight solid reasons your ecommerce business needs marketing automation:      Easier to personalize marketing campaigns Consumers want to see and hear things that are personal to them, especially in a world where they’re faced with increased…

Can you grab a Millennial’s attention with email marketing? (written by a Millennial)

Millennials: the kids (now adults) who’ve been saturated with advertising and marketing strategy since day zero, and who know every trick in the book. The generation we criticize for their reliance on tech, while simultaneously begging them…

Getting your welcome email right

Your welcome email is the first email that your customers are likely to receive from you. It typically has the highest engagement of any email you are likely to send, and it’s your opportunity to show off…

[INFOGRAPHIC] Overcoming email marketing automation challenges

Come and see us at MWL16 in London

This year’s Marketing Week Live is set to be a big one, with the chance to check out the latest marketing tech and solutions to boost your business and be inspired by real-life success stories of trailblazing…

Grow your contact lists with Twitter’s Lead Generation Cards and dotmailer

If you’re reading this, the chances are that email plays a large part in your marketing. And it’s a pretty safe bet that Twitter does, too. But if you think one can’t help bolster the other, then…

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