Tagged in: Purchased email lists

The truth about purchased lists

Purchased lists: as email marketers, we all know we shouldn’t use them. But when you’re under pressure to get results, it can sometimes seem like a quick solution. You might have heard that a competitor got incredible…

Why purchased lists are a big no-no

It is not the fact of it being right or wrong which surprises me; it is the fact that some marketers still take the gamble on using them. I know at one point it was a widely…

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