Tagged in: SEO

4 Years in the Journey of Football, Technology & Marketing

In the last of our World Cup seasonal blog posts, our Group Account Director, Lili Boev, takes a look at how far the whole gamut of technology, marketing, and football has come along in the last four…

Search + Your World: A Quick Overview

January has been busy all round with Google releasing some game-changing algorithm updates so far. The most significant is ‘Search + your world’ which brings personalisation to the forefront of SERPS. This brings your personal world into…

Get A Content Strategy That Works – 13 Shortcuts

If you’re wondering how you’re going to make social media work for your business in 2012, stop! Right now, if you need to drive significant levels of new inbound leads, you’ve got no choice – you must…

Interflora PPC Ruling – What Does It Mean For Brands?

Back in 2008, Google relaxed previous rules and announced that companies using Adwords could bid on competitor keywords. For example, M&S could bid on Interflora searches. And they did! Many companies – Interflora included – weren’t very…

Google’s New Site Links – Are They Actually Any Good?

Any long term user of the search engine will know that Google’s site links aren’t anything new but after five years or so relatively unchanged, Google has recently decided to give them a complete overhaul. So how…

SEO For Ecommerce – A Whole Different Ball Game

A potential client I met recently asked me a question that I hear quite a lot now: “why would anyone need a specialist ecommerce SEO agency, isn’t it all the same?” It’s a question that reflects a…

The Importance Of Spelling (And The Value Of Typos)

Would a rose by any other name smell as sweet? What about a rsoe? According to this article on the BBC, little typos like this could slash your online sales in half. In total, it is believed…

How To Get Your SEO And PPC Working In Sync

In many ways, the era of digital has made it easier than ever to integrate different aspects of a brand’s marketing strategy and create great, joined-up results. However, in reality, it’s still shocking how easily the different…

Google Plus One SEO – A Guide For Those At Zero

We wrote about Google +1 earlier this year when it was introduced, but now that it has been in the wild for a while, we wanted to take a closer look and provide a guide for those…

Canonical URL Issues: Avoid Confusing Google

There’s an interesting tale of caution here which shows just how lost you can get if you start dabbling with clever SEO features and URL tweaks but take a wrong turn somewhere. Originally spotted by Malcolm Coles,…

SEO Basics – The Importance Of Content Relevancy To Google

These days, it’s every marketer’s dream to sit proudly at the top of the Google results pages, secure in the knowledge that anyone searching for their keywords will more than likely tap the top blue link which…

SEOcial – How Will You Cope When Search Gets Social?

Google has seen its experiment in social search produce some successful results. So successful in fact that it has now rolled the service out globally. This is partly due to Google’s own commitment to innovation and expansion,…

Is Google +1 A Threat To SEO?

There is no doubt that Google has a dominant position when it comes to search (in the western world at least). And because of this, in recent years, the main threat to Google hasn’t been from other…

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