Tagged in: social media

5 ways email and social can help each other out

But where’s the best place to reach out? The sheer size and scale of social media suggests that’s where to head. In September 2015, Twitter’s monthly users hit 320 million with Facebook’s at a massive 1.5 billion.…

Grow your contact lists with Twitter’s Lead Generation Cards and dotmailer

If you’re reading this, the chances are that email plays a large part in your marketing. And it’s a pretty safe bet that Twitter does, too. But if you think one can’t help bolster the other, then…

How To Use Social Media To Supercharge Your Email Database

A massive 78% of the UK’s online population uses social networks and websites like Facebook and Twitter to share and pass on information. Add that to the fact that 25% of all time spent on the internet…

A Look Into Google’s Design Changes

It’s been a busy week over at the Googleplex. The major news in the digital world has been the launch of the greatly anticipated Google+: a new social network that is the search engine giant’s answer to…

How To Increase Email Signups Via Facebook In One Easy Step…

From buying dresses to watching films, Facebook is about a lot more than just poking these days. The social network is now used by 46% of the UK population and is increasingly becoming the centre of our…

The DotDigital Group Keeps Its ‘Eyes’ On The Ball

Many names come to mind when you mention the name Crystal Palace Football Club. Sansom, Hilaire, Wright, Bright, Johnson, Coppell. And now, dotMailer. That last one is a recent addition to the list but get used to…

“Photoshop? Where We’re Going, We Don’t Need Photoshop!”

Certain dates stick out in the mind. November the 5th perhaps or the 4th of July.  But until yesterday, 5 July 2010 wasn’t on the list for many people. Until, that is, some bright spark on Twitter…

7 Top Tips To Integrate Email With Social Media

Social media is the latest buzzword in the marketing industry. But social media does not work well in isolation. By integrating your social media activity with your email marketing, you can improve the effectiveness and results from…

Is Engagement The Key To Social Success?

In order for social media to be ‘social’ it needs be driven by ‘engagement’. It should drive conversation, customer feedback and thereby develop customer loyalty. However a recent study by US-based ForeSee Results suggests that all customers…

The 11 Best Tips For Marketers Using Twitter

A major ecommerce solutions benchmark research report published last month by dotCommerce found that of the 100 online retailers sampled, only 26% had a Twitter account – slightly more than the number that had Facebook accounts (24%).…

5 Rules To Make Your Emails ‘Shareable’

Research published by Experian shows that email marketing messages shared through social networking links deliver, on average, 5 times more forwards than an email with just a single ‘forward to a friend’ link. That’s a significant uplift,…

6 Key Steps To Email Success In 2010

We recently conducted a survey of dotMailer email marketing clients to find out how their use of email marketing is changing. Not entirely surprisingly, our research showed that companies are planning to send out more email marketing…

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