Tagged in: world cup

Take a shot this summer: how to use the World Cup to up your marketing game

One of the most interesting things I noticed right from the off was the lack of batch and blast marketing with bland, generic, slightly football related content. Of course, there will always be some. Supermarkets, take-outs and…

Then & Now – How email has changed between World Cups

A lot happens in four years, between World Cup tournaments. Apart from the rise and fall of football personalities, technology and marketing can change a whole bunch! Our Head of Studio, Ger Ashby, took time out from crafting…

4 Avoidance Tactics for Marketing to Digital World Cup Widows

Despite his ‘athletic’ figure, Ashwin, our Social Media and Content Marketing Manager, is not the biggest footie fan. So who better to suggest a few ideas that digital marketers may want to think about, if they don’t…

10 Back-of-the-Net Ideas to Score Big on Digital this World Cup Season

Justin Tyrrell, our Head of Key Accounts – and dotMailer’s de facto Football Guru – has pulled off a few nutmegs in his time. However, today he’s kicking off with some top ideas for how marketers can…

8 Tips For Effective Seasonal Email Marketing

Last week we looked at some of the World Cup emails we’d been sent over the last month or so and this got us thinking: what’s the best way to use email marketing to piggyback off popular…

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