The Customer Experience Masterplan [Video]

Did you know that 68% of customer defection is due to bad Customer Experience?

The drive for a better CX led more than 70 marketers to our London Bridge HQ for our #dotlive inspiration session, which was based on our 2016 Customer Experience Masterplan whitepaper.

The event looked at how to ensure all your digital channels – email, social, landing pages and mobile apps used throughout the customer journey are fully optimized for a seamless Customer Experience.

Speakers included Senior Research Analyst at Econsultancy, Sean Donnely, and Founder and Principal Consultant at Enchant, Philip Storey.

Don’t worry if you missed out attending, as you can watch the full video below.

Watch it and you’ll discover key takeaways, including:

  • Delivering an improved CX using email
  • How a holistic approach to your marketing can help you succeed and grow
  • Removing barriers to progress or looking for opportunities to bring customers back

Download and watch the full recorded video here:

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To register for our next #dotlive event, check out our schedule of free upcoming events and seminars.