According to this article on the BBC, little typos like this could slash your online sales in half. In total, it is believed that such inaccuracies could be costing UK markets millions in lost online sales every year.
It’s all about Crdeibility
In recent years, web users have become more and more savvy at sussing out a credible website from one that is likely to take their cash and run. This has raised the standards across the web as business after business scrambles to create an impression that will be both professional and distinct.
But key to this is a minimum standard of language use – the ability to communicate with consistent grammar and spelling so that it doesn’t become jarring to the reader and make them question the time that has been spent on the site.
If you let the standards drop in this area, even if visitors don’t suspect that you’re phishing for their details, they will still start their online relationship with you doubting the quality of your operation. Sometimes that’s all you need to do to lose the sale.
SEO – An indicator of national literacy?
But there’s another interesting side to this.
With a growing concern with the basic literacy skills of school leavers, it’s perhaps no surprise to find keyword research littered with misspellings that receive just as high search volumes as the actual phrase.
As you can imagine, this can create conflicts for your SEO strategy and conversions – do you go with the realistic approach and try to optimise toward some of these misspellings, risking a dent in conversions or just accept that you may only received the most literate customers?
In our view, it’s worth a compromise. Simply including the incorrect phrase within your strategy will increase the chances of ranking for the term and increasing traffic. But you need to be clever about it.
Consider adding the phrase to an images’ alt text once or twice as this will include the phrase within your website without being obvious to the user. Remember, once or twice – having the front of the site full of correct spellings and the back of the site full of misspellings will be identified as a scheme to trick the search engines and could negatively affect your ranking.
Finally, please excuse any misspellings!
Regardless of the strategy you undertake for your SEO, it’s worth being vigilant for errors of any kind, from spelling to dead links to scripting issues. Any faults with your website can quickly cause a loss in conversions regardless of how much traffic you receive!
Photo Credit: Joelk75