Why Charities Should Be Focused On SEO

salvation armyIn last week’s “Third Sector” magazine, I read a case study on the Salvation Army’s 2008 and 2009 Christmas fundraising campaigns.

The article reported that the return on their investment, which included TV, direct mail, inserts, radio adverts, online campaigns and search engine optimisation, went from £3.12 for every £1 spent in 2008, to £16 in 2009.

The spokeswoman for the Salvation Army said the increase was mainly due to the search engine optimisation – a convincing argument for any charity to look at SEO!

dotMailer.com logo

Download Our Logos

Grab a Zip packed with our logos in PNG and EPS formats.

Download logos

This site uses cookies to improve your user experience. By using this site you agree to these cookies being set. To find out more see our cookies policy.