6 best practices for the perfect email design

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Email lessons learned the hard way: an entrepreneur’s route to dotmailer

I have always been a big believer in the idea that we know far less than we think, and we have to learn by doing. When it comes to email marketing and being an entrepreneur, both are…

dotmailer pledges continued Croydon investment

On Wednesday 23rd November, a team from dotmailer attended the Croydon Economic Summit 2016. The talking points were the regeneration and growth plans for the area, and the Croydon Good Employer charter; an initiative led by Counseller…

New year, new goals?

It’s true we can overdo resolutions or set our goals way too high, but as marketers we owe it to ourselves to pick up some good habits, and the DMA consumer tracker report has taught us that.…

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Where’s Tink? ✈

Follow him on Twitter @tinktaylor Check out his travels on Instagram: Tink.Taylor Magento Live, Sydney – 7-9 November, 2016 Last week saw another brilliant Magento Live event, made even better by the date’s significance. We’re now one year…

We’re Black Friday ready. Are you?

With retailers expecting to deliver 30% of their annual sales and 40% of their profits in the fourth quarter, we know how important your emails are in generating that demand.  We wanted to give you an insight…

The increased importance of domain reputation on your deliverability

In recent years, email classifying technologies have moved beyond basic IP address reputation measures and have focused on other signals, including placing a heavier value on domain reputation.  This means the classifier looks at all of the…

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Australian retailers double the number of emails sent on Click Frenzy day

In fact, we saw the same amount of emails sent on Click Frenzy day as we did during 2015’s Cyber Monday! If you’re new to Click Frenzy, it’s a 24-hour online shopping mega-sale that captures national attention…

dotmailer named as a top-trending company in the Big Smoke by Owler

Each year, Owler recognizes the top-trending companies in cities around the world. It sifts through over 15 million companies on its platform to find the most award-worthy businesses, and wound up with 4,500 winners across the 600…

Email isn’t dead, but apps could be…

The average American now downloads zero apps per month, marking a movement away from platform-specific native applications in favor of browser use. dotmailer wanted to spend time scrutinizing this trend in order to derive the impact for email marketers. When…

How abandoned cart emails will save your business

A good abandoned cart strategy includes emails that are sent to customers who begin shopping by adding items to their online shopping cart and then leave before the site finishes the order. These emails act as reminders…

Ecommerce email marketing – Best practices to triple your sales

Unlike the one-to-many communication model used across social media platforms, blogs and advertisements, ecommerce email marketing works on a simple, one-to-one basis. If you perfect your email campaigns, you’re almost guaranteed to boost sales, improve customer loyalty…

We're happy to announce our inaugural dotmailer Summit. Join us on the 1st of March 2017 at London's Grange Tower Bridge Hotel. We’re coming together to maste… https://lnkd.in/dyTV_em

Stan Collymore’s new show is set to be a game changer (and we’re sponsors!)

The radio show is being broadcast on SiriusXM, a US radio station, and via the Call Collymore app – making it available globally. Stan’s new show is designed to challenge the format of traditional sports shows and…

A first look @ the UK Direct Marketing Association (DMA) Email Tracking Report 2017

Sometimes a bit of that déjà vu feeling can be a giggle, but when repetition is costing you time and money, it’s a little less amusing. We’ve just been given first access to The UK Direct Marketing…