Is multi-persona messaging a quick win for data-poor marketers?

Read more

3 unforgettable email design tips

Marketers have the power to send flashy emails with advanced personalization, amazing creative and gripping copy. However, it is easy to get caught up with pushing the boundaries in your campaigns, and even easier to forget the…

How to benefit from Amazon’s values

In the last decade, retail has evolved at a tremendous pace – ecommerce broke down physical borders, orders are delivered at speeds that narrow the virtual to reality gap, and intuitive communications take second-guessing out of shopping.…

Where’s Tink? ✈

Follow him on Twitter @tinktaylor Check out his travels on Instagram: Tink.Taylor New York – week of February 6, 2017 I arrived in a NYC that was basked in the heat and sunshine, and which was a…

The email marketing metrics you should be measuring

Have you ever had to answer questions from your boss about an email that didn’t perform as expected? You might have wished you had some accurate measure to back you up. The fact is, unless they’re looking…

Marketers fess up – The DMA Marketer Email Tracker 2017

  In November 2016 we learned that 84% of consumers found less than half of their emails ‘interesting or relevant’. This came as a bit of a shock, as email’s consistently named the preferred channel for customers…

3 tech takeaways from New York Fashion Week

More and more designers are turning to technology to help their brand stand out, a trend we can expect to continue into the future. From virtual reality to “coded couture”, here are five techie trends that the…

Deadline for the 2017 eec Awards is fast approaching

The prestigious eec Email Maketing Awards is an annual event recognizing the great and the good of the industry. We’re also proud that our Founder & President, Tink Taylor, is on the eec Awards subcommittee. It’s free…

Fall in line with Google: beware of pop-overs on mobiles

If there’s been one marketing tactic that’s taken hold over the last couple of years, it must surely be the ubiquitous pop-over; used everywhere to capture email addresses in return for content, money off or free delivery,…

Landing pages: why it pays to think beyond the CTA button

You might be thinking that landing pages aren’t your job; after all, your main concern is probably how many people are opening the campaign and clicking. Opens and clicks only take you so far, though: they don’t…

5 ecommerce content hacks that give you a competitive edge

In fact, it feels like the same thing happens every time you launch a promotion. Every holiday. Every deal. Every product. The big retailers can just drop price to win more customers. And then they throw on…

Combine your CRM and ESP for a 360-degree view of your business

Your ESP is an essential tool that reaches your audiences, engages them through various types of communications (i.e. promotions, newsletters, competitions), and aggregates really useful information on them (i.e. conversion, opens, clicks). It’s the perfect channel to…

What do the 5 senses and email marketing have in common?

In reality, best practice can be as logical as common sense, and aligning to the five senses is exactly what marketers should be doing to get the best from the email channel. This blog aims to give…

dotmailer joins list of good employers

As Blighty prepares to wave goodbye and good riddance to the coldest month of the year, dotmailer’s HR team are looking forward to heading down to the TMRW Hub in Croydon for the launch of the Good…