Is this the end of offer-led email marketing?

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Oops, my bad!

You’ve put in all the hard work: built your latest email campaign beautifully and followed all the best practices guides, step-by-step. You’re ready to go, but don’t want to hit that send button. I’ve actually had clients…

Partner introduction: a Q&A with SmartOSC’s Thai Son

Could you please introduce yourself and the role you play at SmartOSC? I’ve been luckily involved in ecommerce for the last 11 years, helping over 500 online retailers build and optimize their ecommerce websites through SmartOSC, the…

Why we’re dreaming of Shoptalk

In 2016, Shoptalk launched their first annual event which drew in a group of more than 3,100 attendees, including over 1,000 C-level executives, almost 400 CEOs and in excess of 100 investors. Over 300 speakers presented at…

Humanise your email marketing content and bring customers closer to your brand

Content is one of the most important aspects of an email’s infrastructure. It’s the personality of the email that either grasps the recipient or puts them off. A subscriber’s impression of content can sometimes be instantaneous, so…

dotmailer Summit LIVE: up-to-the minute news throughout the event

The order of the day: Ellen and Ross will be covering all the morning’s events, which includes an introduction from dotmailer’s founders, plus presentations from Rory Sutherland, Touker Suleyman, Forrester’s Shar VanBoskirk and many more In the…

Win a trip to Magento Imagine 2017

  In its sixth year, Magento’s Imagine brings together over 2,500 commerce experts including merchants, agencies and technology providers from all over the world. Be inspired by the world’s brightest experts and visionaries, entrepreneurs, authors and adventurers.…

3 unforgettable email design tips

Marketers have the power to send flashy emails with advanced personalization, amazing creative and gripping copy. However, it is easy to get caught up with pushing the boundaries in your campaigns, and even easier to forget the…

How to benefit from Amazon’s values

In the last decade, retail has evolved at a tremendous pace – ecommerce broke down physical borders, orders are delivered at speeds that narrow the virtual to reality gap, and intuitive communications take second-guessing out of shopping.…

Where’s Tink? ✈

Follow him on Twitter @tinktaylor Check out his travels on Instagram: Tink.Taylor New York – week of February 6, 2017 I arrived in a NYC that was basked in the heat and sunshine, and which was a…

The email marketing metrics you should be measuring

Have you ever had to answer questions from your boss about an email that didn’t perform as expected? You might have wished you had some accurate measure to back you up. The fact is, unless they’re looking…

Marketers fess up – The DMA Marketer Email Tracker 2017

  In November 2016 we learned that 84% of consumers found less than half of their emails ‘interesting or relevant’. This came as a bit of a shock, as email’s consistently named the preferred channel for customers…

3 tech takeaways from New York Fashion Week

More and more designers are turning to technology to help their brand stand out, a trend we can expect to continue into the future. From virtual reality to “coded couture”, here are five techie trends that the…