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3 major popup trends to follow in 2018

Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their…

Come baccckkk! There are prizes to be won

We’ve all been there. A new job’s on the horizon and all you can think about is how you’re going to squander the extra salary, what you’re going to don on your first day, and whether the…

Leverage your brand heritage to power post-purchase automation: how Grenson got it right

For many businesses, heritage and background are what make them a firm favorite in consumers’ hearts. Legacy builds the foundations for brand identity, personality and trust; these qualities are fundamental for retailers in a crowded market. Today,…

The truth about purchased lists

Purchased lists: as email marketers, we all know we shouldn’t use them. But when you’re under pressure to get results, it can sometimes seem like a quick solution. You might have heard that a competitor got incredible…

How to use your email marketing software to prevent ecommerce fraud

From local newspapers to Facebook’s global network of two billion users, your campaigns can be seen by nearly every person in the world. Need to target flannel-wearing lumberjacks in Washington? Done. How about cat-loving motorcyclists in Texas?…

If it looks like a phish…

I moderate this panel several times a year and it is always a very informative and interactive session. I have never walked away from one where I did not learn something new or useful. October’s panel was…

10 of my dotmailer golden nuggets

Below are 10 features that didn’t get a shout out in my last blog, either because they didn’t make the cut or they weren’t yet built. Enjoy! dotmailer Roadmap Ever wondered what new platform features are in…

dotmailer’s CEO wins well-deserved recognition

The dotmailer team were thrilled to hear that our Chief Executive Officer, Milan Patel, was awarded Chief Financial Officer of the year at the 2017 British Accountancy Awards (BAA). The BAA celebrates excellence in accountancy and finance…

[NEW INTEGRATION] Automate your work day with dotmailer and Zapier

You spend a lot of time in your work day just keeping up with what’s going across your web apps. Whether it’s synthesizing new survey responses from customers or chatting with teammates about new email campaigns getting…

Power up! How to prepare for APAC’s holiday season

It’s that time of year when our customers in Asia Pacific are prepping to bag holiday sales for their own answer to Black Friday and Cyber Monday: Click Frenzy in Australia, and Singles’ Day in China (the…

It doesn’t need to be spring to give your data a good clean

Here are some of the reasons why… Sending to lapsed data is bad for your deliverability – it’s easy to damage your deliverability but hard to fix it You’re more likely to see complaints, unsubscribes and spam…

From manual to automatic: how automation saved Minor Entertainment 50 hours’ admin time

When I ask clients why they’re not yet using marketing automation, the top reasons are either data gaps or a lack of available time/budget. Minor Entertainment Ltd was one of those organizations who hadn’t yet realized the…

Give your open rates a boost

That’s great, you might think, but do they act on the call-to-action once they’ve been opened? The one thing to keep in mind when measuring success is not just the number of opened emails, but the number…

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