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How to automate email campaigns using your Microsoft Dynamics CRM data

Your CRM should be a hub of your relationship detail and business processes. By connecting dotmailer with these data points, smarter email marketing is immediately at your fingertips. Using a single customer view that reflects your relationships, processes…

Campaign creation: check ✓

Bookmark this page, because we guarantee you’ll be using this for all your future emails! This guide is your start-to-finish for everything you should be checking when creating a campaign, and won’t make hitting that send button…

6 sales tax truths every online seller needs to know

As a product seller, chances are high that one of your least favorite administrative hassles is dealing with sales tax. Collecting, reporting and filing sales tax is just one of those necessary evils you must master in…

Opportunities to improve your ecommerce site search experience

The way we use the internet, including on ecommerce stores, is changing rapidly. More and more of us are choosing to shop online using our tablets and smartphones, rather than desktop computers. This, coupled with a gradual…

2017 will be the Year of AI and Many Other Distractions

So, what are going to be the key trends in email marketing? As an industry we are going to spend most of the year focussed on: GDPR The death of ‘batch and blast’ Purchasing from the Inbox…

5 stats that’ll help you understand your customer’s omnichannel experience

It seems like just yesterday when the key behind winning customers was in the quality of your products or services. How times have changed. Any marketer will tell you, today’s prime drive to success lies in the…

Where’s Tink? ✈

Follow him on Twitter @tinktaylor Check out his travels on Instagram: Tink.Taylor New York City, December 2016 It’s been a very busy few weeks, all starting off with business networking at the British Consulate New York, of which…

6 upgrades for your next email campaign

The question to ask yourself is this: are your emails actually getting the response you want? If not, then perhaps it’s time to take a new direction. Check out these six actionable upgrades that you can implement…

A little bit of Christmas magic – Barbour’s heartwarming holiday campaign

At dotmailer, we love a creative challenge, so when Barbour approached us with their idea for a holiday email campaign, we couldn’t believe our luck; we must have been very good this year! Barbour and Sons Ltd was founded…

dotmailer is proud to be a fully paid-up Living Wage Employer

dotmailer is delighted to be among 3,000 leading employers in the UK – including Nationwide and SSE – who’ve signed up to the initiative. The company achieved the accreditation in December, meaning that every member of staff…

3 reasons why the email universe is much like the Star Wars universe

1. Email clients are much like the planets There are some planets in Star Wars that are highly important and feature throughout the Saga, such as Corusant, the capital of the Galaxy. It is critical to the…

Marketing strategies to boost your email open rates

Beautiful looking emails, filled with engaging messages and fantastic offers, can only be appreciated by their reader if they are opened in the first place.  As far as success metrics go, open rates shouldn’t be used as…