Marketing automation just got a little bit sweeter

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Powering ecommerce success with the best tech stack

dotmailer recently gathered at the inaugural Shopify Plus meetup in New York City for an evening of fun, networking and education on this very topic. We brought together some big minds and bright ideas from retailers Minbie,…

The welcome program: the first step towards data-driven email marketing automation

However, given the sheer quantity of data brands are leveraging, automation programs are becoming necessary to win the email marketing game. Consumers’ expectations are rising, and highly personalised, 1:1 communications are becoming the norm among brands who…

How to approach a cool email creative design

You should see email as the shop window to your store: it ought to be well designed and enticing enough to encourage consumers to enter and see more. Email creative design is important for many reasons. Firstly,…

Advocate loyalty: A 4-point strategy

It’s hard to argue the importance of customer loyalty; after all, returning customers spend 67% more than first-time buyers. But, consumers’ mindsets and buying behaviors are undergoing a massive shift resulting in a significant drop in customer…

Consumers are no longer brand loyal – and they’re even gaming the system to lock in lower prices

With the emergence of online shopping came the rise of choice. As those internet-savvy shoppers realized that they were no longer tied to one or two retailers for a specific product, they began to search and compare.…

Reflecting on Sydney’s Online Retailer conference

Online Retailer Sydney took place on the 26th and 27th July at the International Convention Centre. The event is Australia’s most established event for technology-led retailers, featuring inspirational talks and panel discussions, along with exhibits from cutting-edge…

BINGO – Making multichannel work for you

I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and…

Machine Learning: A competitor email experiment

A firm belief of the dotmailer team is that marketing automation allows marketers to focus more of their time on the strategic thinking and worry less about the manual tasks and execution. And software like dotmailer is…

“Missing the Mark” – 10 ‘exemplary’ SPAM emails

When people talk about email, and instantly think of “spam”, it really bugs me. Email marketing is not spam; email marketing is an art form. It needs to be perfected. We want a Picasso or Rembrandt landing…

Award season: top hints and tips to get a gong

It was a fantastic night, and aside from the delicious food, a few drinks and a very energetic dancefloor, it was amazing to see some of the fantastic work our customers and partners have been doing over…

Why merchants are moving to Shopify Plus

Any retail business – be it a budding startup or an international big-name – knows that a slick and optimized online store is essential to ecommerce success. Get lumbered with ill-fitting or outdated tech and, quite quickly,…

Hack yourself first with Troy Hunt

No, the developers hadn’t gone on strike (unlike some of the transport companies they use to commute to work)! We had booked application security expert Troy Hunt to deliver a developer-focused security workshop…and it was awesome. Most…

What is this GDPR anyway?

Whenever GDPR comes up, I like to gauge the knowledge in the room by asking things like: “Who has heard of GDPR?” “Can anybody tell me what the letters stand for?” “What do they think it will…

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