Let’s talk about email best practice

Despite all the quirky new ways to promote your brand, email continues to be the most effective and influential. What makes email so powerful today? Email is a fast and direct way to reach your customers, wherever…

Make email automation the backbone of your B2B marketing strategy

Not too long ago, our in-house consultant Gavin Laugenie hosted a dotlive on the top 5 automation programs B2B companies should be doing, the reasons why and the results you can expect to yield from them. Below are the…

The four smartest projects from dotmailer’s Hack Week 2017

Our biggest hack week ever Although our Hack Week is now in its fifth year, this was the biggest: 38 hackers, five locations, six days. The aim was to build – in the fastest way possible –…

Email marketing is evolving and knowing your KPIs is more important than ever

KPIs or key performance indicators are becoming ever more integral to the reporting and analysis of email marketing. There are many reasons why email KPIs are a must, but most importantly: they make it easier for you…

Platform onboarding: a smoother start to a successful journey

In the world of marketing, this journey is often ‘replatforming’ and it can feel like a daunting prospect, especially as you’re putting your trust in a new supplier to get you up to speed with minimal disruption.…

Magento Commerce 2.2.2 is here – and dotmailer’s bundled in!

Magento Commerce 2.2.2 merchants can look forward to Advanced Reporting, Magento Shipping improvements, and a much-anticipated Instant Purchase button. But that’s not all… we’re excited to announce that all Magento Commerce 2.2.2 downloads will now have our…

Refashion your newsletter and allow your brand to flourish

In abandoning generalization for personalization, the traditional newsletter is getting lost amid the hustle and bustle of email marketing automation. While sending super-relevant triggered messages is a must, newsletters should be recognized as the bread and butter…

Changes to how you export and delete contacts in advance of the GDPR

Managing your contacts As of today, we have new ways of exporting and deleting contacts. Some of these changes are to help you get ready for the GDPR, whilst some are to make managing your contacts easier…

Essential product photography basics for online retail stores

The quality of these images defines your customer interactions and dictates the perceived value of both your products and your brand’s image. The importance of product photography Your images can make or break your brand and are…

What top ecommerce experts love about Magento 2

While some were intrigued by new tools and improved content structures, others seemed reluctant to join the bandwagon. After all, Magento 2 was a significant departure from the original version. Many weren’t prepared for such a big…

How to tap into the consumer’s psyche with your email marketing campaigns

You don’t need to have studied psychology or consumer behavior to know that human beings have both an emotive and rational side. Our process is essentially reactive, then proactive. We eat with our eyes, don’t we? In…

dotmailer support: getting you back on your feet

Focus on customer success Over the past 12 months dotmailer has focused on eliminating silos and improving the communication practices between teams and customers; in doing so, we’ve set the foundations for our customers’ success. We recognise…

Repetition, Repetition, Repetition … Repeat Marketing Works

A key objective for your brand should be to extend its reach across the web, as this can generate more quality leads and ultimately increase conversions. What’s more, by broadening your presence online and keeping your brand…

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