Marketing automation just got a little bit sweeter

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Power up! How to prepare for APAC’s holiday season

It’s that time of year when our customers in Asia Pacific are prepping to bag holiday sales for their own answer to Black Friday and Cyber Monday: Click Frenzy in Australia, and Singles’ Day in China (the…

It doesn’t need to be spring to give your data a good clean

Here are some of the reasons why… Sending to lapsed data is bad for your deliverability – it’s easy to damage your deliverability but hard to fix it You’re more likely to see complaints, unsubscribes and spam…

From manual to automatic: how automation saved Minor Entertainment 50 hours’ admin time

When I ask clients why they’re not yet using marketing automation, the top reasons are either data gaps or a lack of available time/budget. Minor Entertainment Ltd was one of those organizations who hadn’t yet realized the…

Give your open rates a boost

That’s great, you might think, but do they act on the call-to-action once they’ve been opened? The one thing to keep in mind when measuring success is not just the number of opened emails, but the number…

Why is segmentation a must for all business types?

Targeting your audience with the right and relevant information is not only going to increase your chances of conversion, but will massively help with keeping your customers engaged and loyal – and you’ll likely see an improvement…

Powering ecommerce success with the best tech stack

dotmailer recently gathered at the inaugural Shopify Plus meetup in New York City for an evening of fun, networking and education on this very topic. We brought together some big minds and bright ideas from retailers Minbie,…

The welcome program: the first step towards data-driven email marketing automation

However, given the sheer quantity of data brands are leveraging, automation programs are becoming necessary to win the email marketing game. Consumers’ expectations are rising, and highly personalised, 1:1 communications are becoming the norm among brands who…

How to approach a cool email creative design

You should see email as the shop window to your store: it ought to be well designed and enticing enough to encourage consumers to enter and see more. Email creative design is important for many reasons. Firstly,…

Advocate loyalty: A 4-point strategy

It’s hard to argue the importance of customer loyalty; after all, returning customers spend 67% more than first-time buyers. But, consumers’ mindsets and buying behaviors are undergoing a massive shift resulting in a significant drop in customer…

Consumers are no longer brand loyal – and they’re even gaming the system to lock in lower prices

With the emergence of online shopping came the rise of choice. As those internet-savvy shoppers realized that they were no longer tied to one or two retailers for a specific product, they began to search and compare.…

Reflecting on Sydney’s Online Retailer conference

Online Retailer Sydney took place on the 26th and 27th July at the International Convention Centre. The event is Australia’s most established event for technology-led retailers, featuring inspirational talks and panel discussions, along with exhibits from cutting-edge…

BINGO – Making multichannel work for you

I do not mind the occasional buzzword if it used as a shorthand for a bigger concept; that is just efficient. I am not a big fan however, when buzzwords make a simple concept sound hard and…

Machine Learning: A competitor email experiment

A firm belief of the dotmailer team is that marketing automation allows marketers to focus more of their time on the strategic thinking and worry less about the manual tasks and execution. And software like dotmailer is…

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