How to build customer loyalty during peak season?

According to eMarketer, only around 46% of customers claim that the overall price is the number one reason why they buy gifts from a particular retailer. This leaves plenty of room for other forms of customer retention…

Turning your online browsers into buyers

Think about it. A customer signs up to your online fashion site: They’re into international designers? ✔️ They want to receive invites to exclusive events? ✔️ Stated they’ll only purchase items that are organic? ✔️ The reality?…

dotties winners revealed!

Is your head hurting this morning? Yep. We thought so. But what a fantastic night. Laughter erupted from the Troxy as Rob Beckett delivered his hilarious stand-up. Our guests savored some mouthwatering street food. We all enjoyed…

dotties sponsorship blog series: BigCommerce

From the likes of ice-cream connoisseur Ben & Jerry’s to audio specialist Skullcandy, BigCommerce empowers the biggest brands – across a whole range of industries – to make the best of online selling. Through using its powerful…

dotties sponsorship blog series: Nosto

With an in-depth understanding of the omnichannel journey, Nosto is one of dotmailer’s most exciting partners and offers our retail customers a best-of-breed AI solution. Supporting over 2,500 online retailers, Nosto’s AI-powered personalization solution is used by…

dotties sponsorship blog series: Corra

We are extremely pleased to announce Corra as a sponsor for this year’s dotties. Working with a whole range of clients, from Richer Sounds – the largest hi-fi retailer in the UK – to luxury fashion house,…

dotties sponsorship blog series: Kooomo

Combining next generation technology and an extensive partner ecosystem, Kooomo empowers its diverse client base – including supermarket chain Morrisons and global flipflop brand Havaianas – to maximise digital sales channels and keep up with the ever-evolving…

Three key takeaways from Retail Recharged 2018

The annual event is hosted by Rich Insight, who provides a platform agnostic, fully managed service for online marketplaces. Writing this blog post was a hard task for two reasons; the first, because there were way more…

Hubble, bubble, email and trouble

Americans spent $9.1 billion on Halloween in 2017. If that didn’t bowl you over, did you know that a quarter of all the sweets sold annually in the US is purchased for Halloween? Uh huh – w.t.f. Halloween…

What’s an API? The marketer’s definitive guide is here!

I have a problem. At weddings, parties, or family gatherings, someone will generally ask what I do. “I’m a technical writer”, I reply. They look confused and then ask what that means. I find myself saying something…

5 tactics for a successful email program

This year’s Hitting the Mark showcased the email and customer experience tactics of 100 global ecommerce brands. The report revealed both the triumphs and pitfalls of marketers as they bid to foster everlasting relationships from the inbox…

Drive relevancy with the unexpected

Today’s empowered consumer will only invest time in messages that communicate relevancy and drive value, and it’s up to brands to woo customers in order to win their business. In a crowded inbox – 269 billion emails…

4 ways to achieve customer engagement on a mobile device

Marketers who want true customer engagement, take heed! There are 2.35 billion smartphone users and 37.2 million customers already opted-in to receive SMS 89% of people would recommend a brand after a positive experience on mobile Global…

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