It doesn’t need to be spring to give your data a good clean

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dotmailer’s CEO wins well-deserved recognition

The dotmailer team were thrilled to hear that our Chief Executive Officer, Milan Patel, was awarded Chief Financial Officer of the year at the 2017 British Accountancy Awards (BAA). The BAA celebrates excellence in accountancy and finance…

[NEW INTEGRATION] Automate your work day with dotmailer and Zapier

You spend a lot of time in your work day just keeping up with what’s going across your web apps. Whether it’s synthesizing new survey responses from customers or chatting with teammates about new email campaigns getting…

Power up! How to prepare for APAC’s holiday season

It’s that time of year when our customers in Asia Pacific are prepping to bag holiday sales for their own answer to Black Friday and Cyber Monday: Click Frenzy in Australia, and Singles’ Day in China (the…

From manual to automatic: how automation saved Minor Entertainment 50 hours’ admin time

When I ask clients why they’re not yet using marketing automation, the top reasons are either data gaps or a lack of available time/budget. Minor Entertainment Ltd was one of those organizations who hadn’t yet realized the…

Give your open rates a boost

That’s great, you might think, but do they act on the call-to-action once they’ve been opened? The one thing to keep in mind when measuring success is not just the number of opened emails, but the number…

Why is segmentation a must for all business types?

Targeting your audience with the right and relevant information is not only going to increase your chances of conversion, but will massively help with keeping your customers engaged and loyal – and you’ll likely see an improvement…

Powering ecommerce success with the best tech stack

dotmailer recently gathered at the inaugural Shopify Plus meetup in New York City for an evening of fun, networking and education on this very topic. We brought together some big minds and bright ideas from retailers Minbie,…

Marketing automation just got a little bit sweeter

Let’s start with those of you who are timid towards marketing automation because, frankly, you are missing out. Free automation templates to start you on your journey Automation not only gives you time back (cue cuppa break),…

The welcome program: the first step towards data-driven email marketing automation

However, given the sheer quantity of data brands are leveraging, automation programs are becoming necessary to win the email marketing game. Consumers’ expectations are rising, and highly personalised, 1:1 communications are becoming the norm among brands who…

How to approach a cool email creative design

You should see email as the shop window to your store: it ought to be well designed and enticing enough to encourage consumers to enter and see more. Email creative design is important for many reasons. Firstly,…

Advocate loyalty: A 4-point strategy

It’s hard to argue the importance of customer loyalty; after all, returning customers spend 67% more than first-time buyers. But, consumers’ mindsets and buying behaviors are undergoing a massive shift resulting in a significant drop in customer…

Consumers are no longer brand loyal – and they’re even gaming the system to lock in lower prices

With the emergence of online shopping came the rise of choice. As those internet-savvy shoppers realized that they were no longer tied to one or two retailers for a specific product, they began to search and compare.…

Reflecting on Sydney’s Online Retailer conference

Online Retailer Sydney took place on the 26th and 27th July at the International Convention Centre. The event is Australia’s most established event for technology-led retailers, featuring inspirational talks and panel discussions, along with exhibits from cutting-edge…

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