Magento Commerce 2.2.2 is here – and dotmailer’s bundled in!

Magento Commerce 2.2.2 merchants can look forward to Advanced Reporting, Magento Shipping improvements, and a much-anticipated Instant Purchase button. But that’s not all… we’re excited to announce that all Magento Commerce 2.2.2 downloads will now have our…

Refashion your newsletter and allow your brand to flourish

In abandoning generalization for personalization, the traditional newsletter is getting lost amid the hustle and bustle of email marketing automation. While sending super-relevant triggered messages is a must, newsletters should be recognized as the bread and butter…

Changes to how you export and delete contacts in advance of the GDPR

Managing your contacts As of today, we have new ways of exporting and deleting contacts. Some of these changes are to help you get ready for the GDPR, whilst some are to make managing your contacts easier…

Essential product photography basics for online retail stores

The quality of these images defines your customer interactions and dictates the perceived value of both your products and your brand’s image. The importance of product photography Your images can make or break your brand and are…

What top ecommerce experts love about Magento 2

While some were intrigued by new tools and improved content structures, others seemed reluctant to join the bandwagon. After all, Magento 2 was a significant departure from the original version. Many weren’t prepared for such a big…

How to tap into the consumer’s psyche with your email marketing campaigns

You don’t need to have studied psychology or consumer behavior to know that human beings have both an emotive and rational side. Our process is essentially reactive, then proactive. We eat with our eyes, don’t we? In…

dotmailer support: getting you back on your feet

Focus on customer success Over the past 12 months dotmailer has focused on eliminating silos and improving the communication practices between teams and customers; in doing so, we’ve set the foundations for our customers’ success. We recognise…

Repetition, Repetition, Repetition … Repeat Marketing Works

A key objective for your brand should be to extend its reach across the web, as this can generate more quality leads and ultimately increase conversions. What’s more, by broadening your presence online and keeping your brand…

3 major popup trends to follow in 2018

Popups are already the best way to collect email addresses. As Head of Customer Success at WisePops, an intelligent popup solution, I see customers convincing as many as 1 visitor out of 5 to subscribe to their…

Come baccckkk! There are prizes to be won

We’ve all been there. A new job’s on the horizon and all you can think about is how you’re going to squander the extra salary, what you’re going to don on your first day, and whether the…

Leverage your brand heritage to power post-purchase automation: how Grenson got it right

For many businesses, heritage and background are what make them a firm favorite in consumers’ hearts. Legacy builds the foundations for brand identity, personality and trust; these qualities are fundamental for retailers in a crowded market. Today,…

The truth about purchased lists

Purchased lists: as email marketers, we all know we shouldn’t use them. But when you’re under pressure to get results, it can sometimes seem like a quick solution. You might have heard that a competitor got incredible…

How to use your email marketing software to prevent ecommerce fraud

From local newspapers to Facebook’s global network of two billion users, your campaigns can be seen by nearly every person in the world. Need to target flannel-wearing lumberjacks in Washington? Done. How about cat-loving motorcyclists in Texas?…

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