Drive relevancy with the unexpected

Today’s empowered consumer will only invest time in messages that communicate relevancy and drive value, and it’s up to brands to woo customers in order to win their business. In a crowded inbox – 269 billion emails…

4 ways to achieve customer engagement on a mobile device

Marketers who want true customer engagement, take heed! There are 2.35 billion smartphone users and 37.2 million customers already opted-in to receive SMS 89% of people would recommend a brand after a positive experience on mobile Global…

The power of partnerships

As part of Movable Ink’s summer campaign, the brand reached out to all its partners and proposed a friendly competition. This sparked engagement and helped better inform wider teams, as well as our customers, of the powerful…

10 things you should know about Romesh Ranganathan

In case you haven’t heard, comedian, actor, producer, and all-round jolly good bloke Romesh Ranganathan will be our celebrity host at this year’s dotties awards, where he’ll be handing out awards to the winners, and hopefully treating…

Keep it super simple: 5 life-changing tips

By no means does that mean design is easy. Achieving simplicity in your work can be hard, but it’s definitely worth it in the end. By simplifying your creative you’re reducing the amount of delay, distractions, confusion…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 2)

We’ve gone behind the scenes to see how Bulk Powders, winners of this year’s Hitting the Mark, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview…

Learnings from Bulk Powders: winners of Hitting the Mark 2018 (part 1)

We’ve gone behind the scenes to see how Bulk Powders, winners of Hitting the Mark 2018, nailed its email marketing and customer experience. Mark Sherwood, Head of Europe at Bulk Powders, kindly agreed to an interview to go…

Get more from your landing pages

Landing pages are your job You’ve built a winning campaign, with compelling content and a stellar call to action. The reports show a healthy click-through rate, so you can tick that one off, right? No way, José.…

Combatting customer shakedowns: how to make sure offers don’t dent your bottom line

They’ve cottoned on to your tactics, and now, they’ve got the tools and talent to work them in their favor. It may feel like a constant struggle, but we’re here to tell you that it doesn’t have…

5 best practice tips for email

Reading this blog will provide you with five fundamentals of high-performing email campaigns. You’ll also receive a handful of hints, tips and useful tools to easily create email campaigns which deliver great business results. 1. Above the…

The birth of omnichannel

Consumers have witnessed unprecedented change in recent decades. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products and services The digitalization of…

Purple WiFi: our newest integration

We are pleased to announce that dotmailer is now compatible with Purple’s WiFi solution. This enables you to capture data as customers walk in-store and connect to WiFi.  About Purple Purple’s cloud-based solution provides businesses with the same…

Marketing challenges: how to beat the 5 bottlenecks

Fast technological development has empowered companies with an array of SaaS tools, helping break down the traditional barriers between business and consumer. If used effectively, marketers can deliver exceptional customer experiences – easily and profitably. What are…

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