GDPR – 12 months to go, 12 things to think about (Part 2 of 4)

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5 of the best landing page designs I’ve seen (and why)

Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate a lot of (potentially) lower…

IRCE 2017: 4 Key Session Takeaways for Brands

The annual Internet Retailer Commerce & Expo (IRCE) show came to a close last week in Chicago. We had so much fun seeing our customers, partners and industry friends at one of the largest e-commerce trade shows…

Deliverability: it doesn’t have to be the Pandora’s Box of email marketing

Email marketers should not be scared of Deliverability – it’s an essential part of email marketing that needs to be understood in order to drive best-of-breed sending practices. What is Deliverability? Deliverability is quite literally the ability…

The Votes Have Been Counted and the Winner is…

It would be hubris to think that these results are solely down to the email programs of the different parties but email surely played its part. At the end of the day, political parties sell personalities. They…

Labour Wins Shock Election and Forms Coalition with Lib Dems*

If this is front-page news on Friday morning, remember you read it here first. Theresa May conveniently called the snap election right after we released our Hitting the Mark benchmarking report. We thought we would apply the…

#thedotties – announcing the shortlist

Our fabulous line-up of judges spent a grueling day analyzing hundreds of entries (more than 350, in fact) for the 11 customer categories making up the 2017 awards. This year we invited a wide range of industry…

Winning in customer moments: why email and lifecycle marketing go hand in hand

Today’s hyper-connected consumers are creatures of habit: they journey through lifecycles on the premise of conformity and uniformity, yet they’re also impulsive. They want to do what everyone else is doing; and most of all, they don’t…

GDPR – 12 months to go, 12 things to think about (Part 1 of 4)

So, here we are. There are less than 12 months to go to the implementation date of the new General Data Protection Regulations (GDPR) on 25th May 2018. It would be great to say that all UK…

Personalization has a new standard – are you meeting it?

What’s in a name? In an online world: not as much as there used to be. As far as emails go, it’s well known that we like messages that speak to us directly as individuals rather than just…

We interviewed a serious name on campus!

The annual retail event – the Internet Retailer Conference & Exhibition (IRCE) – is almost underway. We caught up with dotmailer client and featured speaker, Nicole Gardner, Dormify’s Chief Operating Officer, to talk about her presentation and what…

The LSE Group recognizes dotmailer for its contribution to the UK economy

We’re thrilled to be included in the London Stock Exchange Group’s report of Britain’s 1000 inspiring companies. The fourth edition of this report is a celebration of the UK’s fastest-growing and most dynamic small and medium sized…

5 ecommerce automation programs that make email an essential marketing channel for retailers

Customer relationships are like any relationship – you need to put in the effort to make them work.  After the initial excitement of meeting, it’s important to keep letting them know you care and are there for…

An interview with the author of Hitting the Mark 2017

Hitting the Mark 2017, our biggest and best email marketing benchmark report to date, is hot off the press! An in-depth analysis of 100 retail brands’ email practice, this report is the go-to for marketers looking to…

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