Posts by James Koons

Why purchased lists are a big no-no

It is not the fact of it being right or wrong which surprises me; it is the fact that some marketers still take the gamble on using them. I know at one point it was a widely…

The increased importance of domain reputation on your deliverability

In recent years, email classifying technologies have moved beyond basic IP address reputation measures and have focused on other signals, including placing a heavier value on domain reputation.  This means the classifier looks at all of the…

Single opt-in or confirmed opt-in? Let’s thrash out the argument

First things first: what exactly is double opt-in email marketing? Generally speaking, you’re given two options when setting up your email subscription list on dotmailer: single opt-in and confirmed opt-in (double opt-in): Single opt-in: You offer the…

Microsoft’s battle is a victory for email privacy

On 14 July 2016, the 2nd U.S Circuit Court of Appeals in New York overturned a 2014 ruling which ordered Microsoft to hand over messages of a suspected drug trafficker. At the time, the ruling was crushing…

James Koons: What Brexit could mean for the future of email privacy

When it comes to data protection law, the same principle would seem to apply.  Stay in the EU and in two years, the UK will share a pretty much identical framework with its European neighbors.  Yes, there are some…

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