By Cliff Guy
Our product development team are constantly working on new system features to help make our clients’ email marketing life easier and more rewarding. In particular we’ve added three key new features in the last month alone:
1. Send an automatic triggered email to anyone who completes one of your online surveys
This is a great feature for helping to build 1-2-1 relationships. dotMailer Enterprise now lets you set up a triggered email that fires when someone completes and submits an online survey you’ve created using dotMailer Survey Builder. So your recipients who enter your online competitions or complete your questionnaires, for example, can be sent targeted follow-up messages or offers – automatically.
2. Automatic phishing links alerter
The new dotMailer platform will now warn you if you have links in your email template that might be flagged by ISPs or email clients as phishing links . A very useful device to help you maximise your deliverability.
3. Campaign grouping
You can now group your campaigns by type, product, department – any way you choose – to help you select and view your reporting in a more meaningful way for your business. Known as ‘tagging’ it’s a great way to organise your work.
You can see an at-a-glance list of recently added dotMailer new features here.
One more thing – we are continuously working with our clients to extend our API, making dotMailer a more and more versatile solution for your IT team to integrate with your inhouse systems.