Marketing Challenges

Combatting customer shakedowns: how to make sure offers don’t dent your bottom line

They’ve cottoned on to your tactics, and now, they’ve got the tools and talent to work them in their favor. It may feel like a constant struggle, but we’re here to tell you that it doesn’t have…

5 best practice tips for email

Reading this blog will provide you with five fundamentals of high-performing email campaigns. You’ll also receive a handful of hints, tips and useful tools to easily create email campaigns which deliver great business results. 1. Above the…

The birth of omnichannel

Consumers have witnessed unprecedented change in recent decades. Shifts in behavior and demand have opened up new markets Existing markets have expanded their offerings The above has triggered an avalanche of products and services The digitalization of…

Marketing challenges: how to beat the 5 bottlenecks

Fast technological development has empowered companies with an array of SaaS tools, helping break down the traditional barriers between business and consumer. If used effectively, marketers can deliver exceptional customer experiences – easily and profitably. What are…

Ecommerce marketers, do you really need SMS?

SMS marketing provides brands with the opportunity to craft an immediate personal relationship with customers, but many are yet to incorporate the channel. With consumers running the game when it comes to tech adoption, those that act…

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

Boost your ecommerce success with dynamic pricing

The goal of every single ecommerce retailer is to find a solid way that leads them to improve their business. Personalized and segmented emails, delivering a great user experience and customer support, publishing good performing ads… The…

Omnichannel: 5 elements that encapsulate the experience of simultaneous engagement

Omnichannel experience is one of the big buzzwords in the business world for good reason. Offering an omnichannel experience to customers goes above and beyond a multichannel experience. The two are very similar, but there are some…

Convert your social followers into email subscribers

The power of email and social is jaw-dropping! Both channels are extremely potent and warrant full attention from marketers like you. Why? Their direct and wide-reaching capabilities make it easy for you to connect with your subscribers…

10 winning automations for B2B ecommerce

B2B ecommerce sales will experience explosive growth in the coming years, eclipsing the revenue generated from B2C markets. Just think about the average value of a business order when compared to that of a consumer. And yet,…

How to use rewards data to improve your customer experience

As eCommerce retailers find it more time-consuming and expensive to generate new customers, they are increasingly looking to their loyalty programs. And customers are certainly eager to sign up. In 2017, there were 3.8 billion memberships of…

Email design: how mobile should you go?

Email is your brand’s virtual shop window Flashy email design, gripping email copy and intelligent personalization – these are the things most of us strive to deliver as email marketers. We want to get the look and…

T.M. Lewin’s seamless journey, from proposal to handover

Earlier this year T.M. Lewin joined the dotmailer family, and we’re delighted to have them! They had an incredibly unique and large scope that involved both Enterprise Onboarding and Abandoned Cart Onboarding services and required extensive involvement…

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