The DotDigital Group Keeps Its ‘Eyes’ On The Ball

edgar yesMany names come to mind when you mention the name Crystal Palace Football Club. Sansom, Hilaire, Wright, Bright, Johnson, Coppell. And now, dotMailer.

That last one is a recent addition to the list but get used to it – this season dotMailer is proud to announce its sponsorship of Edgar Davids’ away kit. Why the away kit? Well, because it’s the best and one most famous looking kits in football of course!

With those ever present orange goggles, there’s something of the digital about Edgar as it is, so he seems the perfect match for what the dotDigital group (and blog) is all about.  Edgar is also one of the most socially connected footballers you’re likely to find on the web, constantly tweeting and replying to fans.

Indeed, in reaction to Crystal Palace’s recent financial woes, some of the fans tweeted to Edgar to see if they could bring him on board to help. Not only did he call his own 11,000 followers to support the club but ultimately sign up on a pay by play basis, making his debut last night.

While his arrival didn’t herald the showering of glory that Palace needed, it’s still evidence of what can be achieved through social networks and we’re very happy to be associated with the whole phenomenon.  The question is, can this performance be replicated by other teams and will it become an influencer in the future?

Will we see email marketing campaigns attempting to motivate supporters to put such pressure on players? Time will tell, but in the meantime, keep an eye on our man Edgar- we look forward to watching him focus his two big orange eyes on the ball.

P.S. For a limited time only, the phrase EAGLES will get you a discount on your dotMailer order. Give it a try!

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