dotmailer headline sponsors the Internet Retailing Awards 2015

Throughout its four years, Internet Retailing Awards has created itself a place in the ecommerce calendar, with its awards party often being the focus of attention in seeing out summer and bringing in winter in the best way possible.

This year, the dotmailer team was excited to take the opportunity to become both headline sponsor of the Internet Retailing Awards, as well as the sponsor of the B2B multichannel award. With brands such as, House of Fraser, Google, Tradepoint and Alexandra being nominated for awards it seemed the perfect opportunity to cement and recognize the growing influence of dotmailer within the ecommerce sector.

The awards up for grabs went through a range of differing categories, and this year’s nominees had to go above and beyond to make the shortlist, not to mention win the award.

Below are a list of awards, and the respective winners:

The Innovation Award:

The winner of this award will have fulfilled the judge’s criteria of:

  • Customer experience via a mobile device
  • Use of technology for the mobile device
  • Business model for the mobile channel
  • More than just ‘buying’, managing the order process before, during and after the sale

Winner: HOUSE OF FRASER

The Mobile Award:

The winner of this award will have fulfilled the judge’s criteria of:

  • Effective use of the store or physical environment to support multichannel selling
  • Use of digital technologies in-store/place
  • Staff training, capability and service in exploiting the digital capabilities
  • Integration of the digital store into a seamless proposition
  • Commercial exploitation of in-store digital
  • Deployments at scale that look ‘normal’ and fully-integrated
  • “Wow” examples of the next stages within IRIS.

Winner: HOUSE OF FRASER

The Digital Store Award:

The winner of this award will have fulfilled the judge’s criteria of:

  • Effective use of the store or physical environment to support multichannel selling
  • Use of digital technologies in-store/place
  • Staff training, capability and service in exploiting the digital capabilities
  • Integration of the digital store into a seamless proposition
  • Commercial exploitation of in-store digital
  • Deployments at scale that look ‘normal’ and fully-integrated
  • “Wow” examples of the next stages within IRIS.

Winner: MARKS AND SPENCER

The Customer Award:

The winner of this award will have fulfilled the judge’s criteria of:

  • Customer policies and distinctive supporting behaviours
  • Net Promoter [tm] score and customer advocacy
  • Positive sentiment and reviews
  • Share of voice (positive) via Social Media channels
  • Commercial impact linked to the customer experience.
  • A notable change in customer perception and engagement

Winner: ESPARES

The International Award:

The winner of this award will have fulfilled the judge’s criteria of:

  • Percentage of total sales made in non-UK market(s)
  • Number of marketing served
  • Variety of foreign markets serviced
  • Growth in international sales
  • Profitability
  • Adaptation to individual markets (language, culture, operational context)
  • Innovative approach to international growth
  • Significant launch, entry or step-change in operations

Winner: ASOS

 Market Entry:

The winner of this award will have fulfilled the judge’s criteria of:

  • Public launch (open for selling) since 1 January, 2013 or later
  • Retailer has adopted eCommerce (to add to stores) or stores (to add to ecommerce pure-play) since 1 January 2013 or later
  • Viable retail business (ie not just a concept operation or loss-leader)
  • The launch/entry shows signs of best practice from the outset
  • Likely to influence established players as a result of distinctive approach
  • Clear record of growth

Winner: HELLO FRESH

Service Retail Award:

The winner of this award will have fulfilled the judge’s criteria of:

  • The extent to which the service solves a problem or creates a new business
  • The impact of the service upon retailers – either as a partner, supplier or a new expectation level to meet for their customers

Winner: UBER

Brand Award:

The winner of this award will have fulfilled the judge’s criteria of:

  • Product or service brand that sells only their own products (perhaps with limited curated supplementary lines)
  • Active in multiple channels – online, store, catalogue – direct to customer
  • Integrates direct selling with an indirect channel
  • Brings a distinctive, brand-led experience to the way they operate
  • Adoption of, or excellence in, multichannel retailing has increased brand status and value.

Winner: Alexandre Meerson

B2B Multichannel Award (Sponsored by dotmailer):

The winner of this award will have fulfilled the judge’s criteria of:

  • Multichannel capability, adoption and growth since January 2013.

Winner: TRADEPOINT

 The InternetRetailing Award:

The winner of this award will have fulfilled the judge’s criteria of:

  • All InternetRetailing readers are able to vote
  • All retailers who’re shortlisted for an Award are eligible for this Award.

Winner: ALEXANDRA

The Judges Award (2015 Best Retailer Award)

The winner of this award will have fulfilled the judge’s criteria of:

  • A retailer of stature, admired by professional peers for creating a retailing ‘wow’
  • Across all Award categories, this retailer has mastered the most important, in the most compelling combination
  • This retailer has a habit of setting the standard or direction that others come to see as ‘best practice’
  • This retailer has a certain ‘something’ that will come to prominence in future years and future Awards

Winner: HOUSE OF FRASER

Thank you to all the entrants, guests and staff for making the Internet Retailing awards 2015 so memorable, and congratulations to all the winners.

We look forward to seeing you all next year, with a host of fresh and innovative ideas.

For Internet Retailing’s full summary of the awards click here.

 

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