Easy Does It! Introducing DotMailer’s EasyEditor

Here at dotMailer, we are incredibly proud of our industry leading email marketing platform, but we also realise we need to keep making improvements to stay ahead of the game.

In this respect, we’ve always relied on requests and suggestions from our clients on how to make dotMailer better. Sometimes these requests are relatively small and can be rolled out as part of our weekly upgrade process, but sometimes improvements need a bit more thought and hard coding.

Today, we’re launching a project that has taken a little more time! In fact, for the last 12 months, our best email marketing developers, user experience designers and visual designers have been working on something we think will revolutionise the way you create emails.

So…we’re about to open the beta for something a bit special.

Ladies and Gentlemen, allow me to introduce dotMailer’s new ultra-usable, terrifyingly powerful EasyEditor.

It’s a completed reengineered, redesigned and revamped WYSIWYG (what you see is what you get!) editor for putting together email templates and making changes and revisions to existing campaigns.

Features, features, features…

We’ll be covering each of the fantastic new features in more detail as part of an on-going series of blog posts over the next few weeks, but we wanted to give you a few highlights to whet your appetite:

DRAG AND DROP ELEMENTS

Drag elements like text boxes, photos or columns from a toolbox on the left to the canvas on the right and simply drop them where you want. Intelligent processes do the hard work so you just end up with a beautiful template. Easy! Never worry about link styles again!

UNRIVALLED LAYOUT TOOLS

Helpful indicators show you the width in pixels and as a percentage while you pull the border to precisely where you want it. No more spacer columns… It’s just done automatically for you! Easy!

DYNAMIC INLINE IMAGES

Again, just drag and drop images onto your template and they’ll auto-resize to the appropriate column width. Grab the corners and tweak them yourself without destroying the aspect ratio. Easy!

THE LINK MANAGER OF YOUR DREAMS

Functionality for everything from hyperlinks and mailtos to social networks all in once easy to use dedicated toolbox. Easy!

DUPLICATE CONTENT

Ever had a table and simply wanted to add another row or two underneath? No more fiddling around with tables or HTML, simply hit the duplicate button and you’re done.

These are just a few examples of the hundreds of features and upgrades in this beta release. But, it gives you an idea of the care and attention to detail that has gone into every aspect of this redesigned tool.

From the subject line and friendly sender previews to the improved background and colouring options to the elegance with which pesky tables now serve a background role, you’re in for a real treat!

To take part in the beta, simply enable the new interface through the yellow bar which will soon appear at the top of your screen.

Please do take it for a spin and, most importantly, tell us what you think!

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