Email is one of the most established forms of digital communication. It pretty much forms the basis of every interaction and service exchange on the Internet. But both marketers and brands often take it for granted.
It’s come a long way from the early days, and it’s applications have evolved past the simple ‘batch-and-blast’ tactics. Through advances in technology, we have been able to bring email back to what it originally was meant to be – a digital one-to-one medium, to build relationships and start communities.
And what better environment to bring humanity back to, than the digital shopfront? We’ve created this infographic – via the wonderful Piktochart – to show how eCommerce and email are not only intrinsically tied together, but are also mutually beneficial. Let us know what you think in the comments!