We’re delighted to announce that Salmat’s SMS distribution platform, MessageNet, is the first Australian extension to be integrated into dotmailer, making SMS easier and more cost-effective than ever before.
Salmat’s Digital Business Manager for Lifecycle Marketing, Melle Staelenberg, believes that the combination of MessageNet’s SMS capabilities and dotmailer’s excellent marketing automation platform is primed to deliver great benefits for marketers and drive overall campaign effectiveness, particularly for time-critical campaigns.
“The SMS functionality integrates seamlessly with dotmailer’s clear, easy-to-use drag and drop campaign interface, making it simple for marketers to build automations with both email and SMS interactions at appropriate points in the campaign. Not to mention with SMS, marketers can expect an open rate of around 98%,” said Melle.
MessageNet for dotmailer enables marketers to automatically deliver an SMS when emails show no engagement. This is ideal for more urgent, time-sensitive messages such as sales promotions, password resets and other account-related information.
Founder & President of dotmailer, Tink Taylor, said that Salmat has been a Gold Partner of dotmailer for more than two years and the integration of MessageNet further strengthens this relationship:
“We’re pleased to continue building our strategic partnership with Salmat by making MessageNet available as an integration in the dotmailer marketplace. Combining SMS and email is a proven success formula for retailers. We see great potential for marketers to take advantage of this extension to achieve even greater results in a cost-effective and efficient way,” said Tink.
MessageNet complements email marketing, delivering undeniable benefits to marketers:
- SMS has an open rate of around 98%
- MessageNet is ideal for messages that can’t wait
- 90% of all SMS messages are read within three minutes of delivery
- Average click-through rate for SMS is 36%; more than five times what is typically achieved with email