Blind Veterans UK have launched not only a new website and social strategy but a complete brand re-launch as well.
Blind Veterans UK offers support and advice to those suffering from sight loss and blindness who have served for our country, enabling them to lead self-sufficient, independent lives.
Previously called St Dunstan’s, the decision was taken to rebrand under Blind Veterans UK to give much more visibility to the work the charity undertakes.
A new agency
St Dunstan’s chose dotAgency to help them develop their whole online strategy and to help them manage their re-brand online.
Their first port of call were Digital Strategy sessions with Digital Director, Skip Fidura and Senior Consultant, Kath Pay. These sessions enabled St Dunstan’s to clearly view their online aims and develop their digital strategy to drive new supporters through a cohesive, measurable strategy including email, PPC, social and websites.
A new website
Following a detailed project scoping process, St Dunstan’s dotAgency Project Manager advised building their new, re-branded website using the Umbraco CMS platform. Umbraco was chosen for its accessibility and easy to use management features, including building a new donations process manager and an online shop (ready for launch in phase 2!)
The design and rebrand was a critical to the project and the new design for Blind Veterans UK ensures full accessiblity and utilises dotAgency’s 12 years of experience working with charities and optimising websites for regular donations.
Integration with The Raiser’s Edge
Blind Veterans UK uses The Raiser’s Edge CRM platform, which the website needed to integrate with. dotAgency integrated forms, event signups, donations, beneficiaries and supporter information with The Raiser’s Edge ensuring the CRM is always aligned and up to date with the activity being driven from the website.
Social Media Strategy
Not only did dotAgency create a new website, a new Facebook page and the Blind Veterans UK Twitter account received a total make-over and overhaul. Engagement with supporters, and offering timely and relevant information for those where they expect it and are looking for it are the 2 critical factors for Blind Veterans UK online and social strategy.
The Facebook page shows visitors how they can get involved, and how Blind Veterans UK can help those looking for information and support. Conversations are to be had within the Facebook walls and streams, but the main landing page ensures key information is accessible for all.
Blind Veterans UK digital activity does not stop with a new launch. Regular strategy sessions will monitor and analyse the online activity, continually providing recommendations to drive their online strategy further.
A new donations manager is planned for Phase 2 launch which will support online direct debit and one-off payment donations, and an online shop, to increase the revenue generated by the online activity.