Purple WiFi: our newest integration

We are pleased to announce that dotmailer is now compatible with Purple’s WiFi solution. This enables you to capture data as customers walk in-store and connect to WiFi.  About Purple Purple’s cloud-based solution provides businesses with the same…

Marketing challenges: how to beat the 5 bottlenecks

Fast technological development has empowered companies with an array of SaaS tools, helping break down the traditional barriers between business and consumer. If used effectively, marketers can deliver exceptional customer experiences – easily and profitably. What are…

#thedotties: 3 questions we’ve always wanted to ask our Head of Events

Our annual marketing automation awards is here! With the dotties 2018 now open for entries, we wanted to find out what makes the event a highlight in the industry’s calendar. Who better to ask than the brains…

It all starts with the next generation

How many times have you been to Pride? I’d say, countless. Among people that have been doing it since before I was born, the ones I owe so much to, the regulars and the ones that allowed…

Ecommerce marketers, do you really need SMS?

SMS marketing provides brands with the opportunity to craft an immediate personal relationship with customers, but many are yet to incorporate the channel. With consumers running the game when it comes to tech adoption, those that act…

4 tips to perfectly target your customers

AI is a buzzword in marketing right now. For marketers like you, battling these everyday challenges, it acts as a shining light at the end of the tunnel. With any luck, when it comes, AI will be…

Boost your ecommerce success with dynamic pricing

The goal of every single ecommerce retailer is to find a solid way that leads them to improve their business. Personalized and segmented emails, delivering a great user experience and customer support, publishing good performing ads… The…

Omnichannel: 5 elements that encapsulate the experience of simultaneous engagement

Omnichannel experience is one of the big buzzwords in the business world for good reason. Offering an omnichannel experience to customers goes above and beyond a multichannel experience. The two are very similar, but there are some…

Big changes, big data, BigQuery

Our customers store diverse data in dotmailer, including product catalogs, orders, reviews, carts, web analytics, and more. They do this thanks to our insight data features, which are a flexible way to store and use any type…

Colart: a sleek enterprise onboarding partnership

Onboarding Colart was a pleasure. We were extremely excited to be a part of the brand’s unique vision which, to ensure a timeless transition, involved a large amount of scope from our professional services and custom integrations…

Convert your social followers into email subscribers

The power of email and social is jaw-dropping! Both channels are extremely potent and warrant full attention from marketers like you. Why? Their direct and wide-reaching capabilities make it easy for you to connect with your subscribers…

10 winning automations for B2B ecommerce

B2B ecommerce sales will experience explosive growth in the coming years, eclipsing the revenue generated from B2C markets. Just think about the average value of a business order when compared to that of a consumer. And yet,…

How to use rewards data to improve your customer experience

As eCommerce retailers find it more time-consuming and expensive to generate new customers, they are increasingly looking to their loyalty programs. And customers are certainly eager to sign up. In 2017, there were 3.8 billion memberships of…

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