Marketing automation just got a little bit sweeter

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3 ways to add user-generated content to triggered email campaigns

Yet due to their automated nature, many marketers shy away from the idea of personalizing triggered email visual content beyond basic audience segmentation. However, adding personalized visual content to even the most specific triggered email campaigns can…

GDPR – 12 months to go, 12 things to think about (Part 4 of 4)

In Part 1 we covered raising awareness, data audits and privacy notices. While in Part 2 we covered how GDPR deals with individuals’ rights including subject access requests and legal basis. In the last instalment, we reviewed…

Why purchased lists are a big no-no

It is not the fact of it being right or wrong which surprises me; it is the fact that some marketers still take the gamble on using them. I know at one point it was a widely…

the dotties 17. Oh what a night! 🎶

Art deco beauty The Troxy, in London’s East End, was home to our second email marketing awards.   Finding the venue was made all the easier thanks to this awesome pavement graffiti (who knew the streets of…

2017 dotties winners

Tonight was another big night for dotmailer – our second annual dotties awards! Of the more than 350 entries across the 11 client categories, from a shortlist of over 70, here are the brands that took home…

dotmailer’s Global Head of Support enjoys success at this year’s Contact Centre Awards

Incredible people power, a rapid response to queries, and dedication on a one-to-one level – these are the elements of customer support that we believe empowers marketers – and it’s what makes us the ESP trusted by…

dotmailer celebrates its first #PrideinLondon

Unfortunately, this isn’t the case for many people who are lesbian, gay, bisexual, transgender or queer. My colleague, Pam, experienced a very different professional life when she was living in her homeland of Italy. In fact, it’s…

Email marketing for ecommerce

As a marketer you know the importance of data. Without it you don’t know who your customer is, how to target them and, even worse, you don’t know how your activity is performing. When you sell online…

How to find your brand voice

Hey bae! Ever received an email that sounded totally ‘sus’ from a company you thought was ‘fam?’ Seriously. We’ve all seen them. Those emails that suddenly change their tone overnight to try and capitalise on a trend –…

It was just another day

There are the days that you will always remember because they are so personally important; the day you graduated from Uni, the day you got married or the day a child was born. Then there are days…

Can email newsletters be sexy?

Do you ever just open your mail app and think “what sexiness will I see today?” … no, I doubt you do. But think about this; there are specific reasons you’ve opened an email, clicked through to…

5 of the best landing page designs I’ve seen (and why)

Let’s take length, for example. When it comes to landing page best practice, we know that both short and long forms perform well; it all depends on whether you want to generate a lot of (potentially) lower…

IRCE 2017: 4 Key Session Takeaways for Brands

The annual Internet Retailer Commerce & Expo (IRCE) show came to a close last week in Chicago. We had so much fun seeing our customers, partners and industry friends at one of the largest e-commerce trade shows…

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