Video: The Why’s
Forbes recently reported that when it comes to getting the most bang for your marketing buck, ‘the use of video and visuals has a direct impact on engagement and effectiveness’.
Even if a video is filmed with a shaky hand on a budget set up, it’s still likely that it’s going to be more engaging than a chunk of plain text sat on a webpage.
Video engages people online in a way that text just can’t match. If you’re trying to encourage respondents to take part in your survey then a video introduction/responses plea might be an interesting avenue for you to explore.
A well-thought-out video can enhance your message (whatever it may be) by injecting a little personality, adding some heart and demonstrating your authenticity.
Video: The How’s
- Remember, a video doesn’t necessarily have to cost you the earth and you don’t need to be Steven Spielberg to create something great. Often I actually prefer watching those videos that are a little rough around the edges; they tend to possess an authenticity that big snazzy productions just can’t match.
- The most popular videos are usually only a few minutes long (sometimes even shorter). You should work hard to make your video as sharp and snappy as possible whilst still including the key components; an introduction, the why’s, the how’s and a call to action.
- You should mention in your video how respondents can view your survey’s results. Heck, you may even want to present those in a video.
- Upload your video to YouTube and embed and share it to your heart’s content. Place your creation directly above or next to your survey if you’re embedding your form on your own website to encourage respondents to take part immediately after watching. The easier you make the whole process for potential respondents, the higher your response rate will be.
- Depending on where your video will sit in relation to the survey, you can experiment with call to actions like ‘fill in the survey below/to the left/above/by clicking this link’.
I love to read your thoughts, tips and questions, so please don’t hesitate to speak your mind below, or tweet @dotSurvey – we’ll always respond.