Tagged in: digital marketing

Omnichannel: 5 elements that encapsulate the experience of simultaneous engagement

Omnichannel experience is one of the big buzzwords in the business world for good reason. Offering an omnichannel experience to customers goes above and beyond a multichannel experience. The two are very similar, but there are some…

Take a shot this summer: how to use the World Cup to up your marketing game

One of the most interesting things I noticed right from the off was the lack of batch and blast marketing with bland, generic, slightly football related content. Of course, there will always be some. Supermarkets, take-outs and…

Can you grab a Millennial’s attention with email marketing? (written by a Millennial)

Millennials: the kids (now adults) who’ve been saturated with advertising and marketing strategy since day zero, and who know every trick in the book. The generation we criticize for their reliance on tech, while simultaneously begging them…

5 Top Digital Marketing Tactics for SMEs

There’s never enough time in the day for marketers – even more so, for marketers of startups and small businesses. So what are the top tasks that you really need to get right, straight off the bat?…

10 Back-of-the-Net Ideas to Score Big on Digital this World Cup Season

Justin Tyrrell, our Head of Key Accounts – and dotMailer’s de facto Football Guru – has pulled off a few nutmegs in his time. However, today he’s kicking off with some top ideas for how marketers can…

6 Steps towards the Daddy of a Digital Father’s Day Campaign

Ashwin, our Social and Content Marketing Manager, returns with another bunch of top tips for making the most of the next big seasonal marketing opportunity. (Did you know, unlike Mother’s Day, Father’s Day is celebrated on the same…

Drawing On Ideas – Getting The Right Design

Part five in a series of blog posts looking at effective design. So, after my previous posts, we’re now at the ‘widest part’ of the design funnel. Armed with a ton of different ideas to solve your design…

Bursting Digital Marketing Myths

When in-house professionals are slaving away on their digital marketing RFP, a lot of the same preconceptions come up time and time again. For example: A shiny new website will attract more customers Build a forum and…

5 Steps To Ensure Spot-On ROI Tracking

Good news for all in the the business of marketing – the latest IPA/BDO Bellweather report and survey (published Jan 18) shows growing optimism and budgets amongst marketers. The report shows that whilst overall UK marketing spend…

Internet Businesses Continue To Defy The Recession

By Cliff Guy A recent report indicates that organisations who sell online are among the most confident about the immediate outlook, despite the gloomy economic climate. More than 75% of those surveyed in eBay’s Online Business Index…

Ssssh – Contains The Inside Knowledge

By Tink Taylor Not even a trespasser on the train tracks could stop dotMailer’s Inside Knowledge seminar at the IAB last Friday – an event which saw over 60 email marketeers join myself, Simon Bird, Skip Fidura…

Inside Knowledge Seminar

By Donna McNicholas Last week dotMailer held our first Inside Knowledge seminar at our Manchester offices. Businesses from far and wide came to learn how they can increase their online presence and effectively target their customers, prospects…

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